Industry Update
Supplier News 2 March 2021

Groups360 Appoints Landon Stafford as Vice President of Integrations

Former Hilton and IHG sales enablement executive to manage the integration of GroupSync technology solutions into hotel systems worldwide

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Groups360

NASHVILLE, TN - Groups360 today announced the recent addition of Landon Stafford to the leadership team as vice president of integrations. This newly created role will lead a team that provides focused technical guidance and customer service to hotel brands currently adopting the GroupSync technology to foster recovery and future growth.

Stafford has 20 years' experience in hotel sales and marketing, corporate sales, and groups and meetings sales strategy at a variety of brands within Hilton Hotels and IHG Hotels and Resorts. He also has specific expertise in technology integration and sales enablement. While at IHG, he was the business owner of global lead distribution systems, and at Hilton Hotels, he directed a global implementation of a standardized sales and catering application across all Hilton properties worldwide.

"Landon brings a wealth of knowledge and experience to this role, having spent his career working for some of the largest hospitality brands in the world," said Christian Oliver, senior vice president of product, Groups360. "This experience will enable him to accelerate our progress with these brands, as well as the myriad partners we work with by providing leadership over our integrations and partner relationships."

As vice president of integrations, Stafford oversees partnerships with hotel brands and the integration of GroupSync inventory distribution technology into hotels' existing property management systems. He will also head up payment gateway integrations and ETL (extract, transform and load) to ensure data synchronization between systems, as well as liaise with industry tech partners, including Oracle, Sabre and Amadeus Hospitality.

Groups360 has officially launched GroupSync Engage, the market's first direct booking platform for groups, which empowers hotels to offer real-time availability to planners who can book group rooms, meeting space or both, along with catering and other amenities, in a single online purchase. Select IHG properties in the U.S. are among the first to implement GroupSync Engage.

"I have been at the forefront of emerging hotel tech for many years, and I have seen firsthand how innovative technology can revolutionize the sales process and drive revenue," said Stafford. "Since Groups360's inception, I have been following the company's development of the GroupSync Engage instant booking solution, and I'm excited to now help hotel brands around the world adopt technology that is poised to transform the hospitality industry."

Related Product

GroupSync

Win more business with GroupSync GroupSync Supplier Solutions feature a suite of integrated technology tools to boost your bottom line while reducing your cost of sales. You can allocate group inventory through multiple distribution channels at a low cost to maximize sales.

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About Groups 360

Groups360 was created with a singular goal — to empower meeting planners by bringing innovation, transparency and simplicity to the decades-old problem of booking groups. The company's integrated technology solution, GroupSync, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for both group hotel rooms and meeting space.

Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.

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