Industry Update
Press Release 3 March 2021

U.S. Hotel Profitability Improved Slightly In January

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BROOMFIELD, Colorado - U.S. hotel gross operating profit per available room (GOPPAR) improved slightly from prior months but remained in the low single digits, according to STR's January 2021 monthly P&L data release.

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In a year-over-year comparison with January 2020, the industry reported the following:

  • GOPPAR: -95.9% to US$3.14
  • TRevPAR: -73.3% to US$60.94
  • EBITDA PAR: -120.1% to US$-11.88
  • LPAR (Labor Costs): -63.3% to US$31.82

The industry's GOPPAR was its highest since October (US$12.69).

"As we approach the one-year mark of the first major restrictions in the U.S., profitability is at least sitting on the positive side of the spectrum," said Raquel Ortiz, assistant director of financial performance at STR. "Year-over-year percentages are soon going to look a lot nicer thanks to comparisons with the low months of last year, but hoteliers are not going to feel a sense of security until profitability rises to meaningful absolute levels. There has been some improvement in the top-line metrics in recent weeks, and there is optimism that will continue so long as the pandemic metrics improve, and vaccine distribution expands. In the meantime, hoteliers are adapting and displaying profit efficiencies like 'grab and go' F&B and less frequent room cleaning. We expect those types of efficiencies to carry over when recovery kicks into a higher gear, adding to substantial improvement in profit margins." 

"Group demand remains muted and is not likely to pick up until the latter half of the year. Once it does come back online, it will likely be limited, thus resulting in the continuation of lower performance in F&B departments through 2021. Among the Top 25 Markets, the lowest performing markets in TRevPAR and GOPPAR continue to be those that rely most heavily on group business, including Chicago, Los Angeles, San Diego and New Orleans."

Industry stakeholders interested in Monthly P&L participation should contact [email protected]. Those interested in subscribing to reports should contact their account manager or [email protected].

Key profitability metrics:

  • TRevPAR - Total revenue per available room
  • GOPPAR - Gross operating profit per available room
  • EBITDA - Earnings before interest, income tax, depreciation, and amortization
  • LPAR - Total labor costs per available room
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About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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