Industry Update
Press Release19 March 2021

Accor And Cvent Partner To Launch An Innovative Solution Dedicated To B2B Leisure Contracts

Leading hospitality group is the first to roll out the new solution across more than 3,500 properties around the world

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To prepare hotels for the revival of the tourism industry, which will begin with a speedier recovery in terms of leisure clientele and domestic travel, Cvent now enables the management of leisure RFPs, and Accor will be the first hospitality group to roll out the new solution out to its properties, starting from April 15, 2021.


Cvent's all-new leisure RFP product will facilitate the end-to-end tracking of leisure contract creation, from making inquiries to hotels to charging rates in CRS and PMS. All the contract details will be available in the CRM tool. This integration will provide hotels and sales teams with 360° vision of sales activity in order to provide a high level of service to B2B customers.

The launch of this new digital solution will represent a competitive advantage by enabling hotel managers to look forward to the recovery with peace of mind thanks to a streamlined B2B inquiry process from start to finish. The solution will be available from April in almost 3,500 leisure-focused hotels in the 5,100+ properties that make up the Group.

Jointly designed with the teams at Cvent, the leading corporate RFP management and hospitality technology provider, the new solution benefits from the combined expertise of two global hospitality leaders, offering the functionality hotel managers and sales teams need to accelerate industry recovery and growth in this segment.

According to Markus Keller, Senior Vice President, Sales & Distribution Accor, "We are delighted to announce the launch of the Cvent's leisure RFP product at our hotels. It is the result of expertise and cross-company collaboration which brings together the best of Accor and Cvent. Developed during this unprecedented situation, this new solution will now be rolled out within our target properties. We are very pleased with our achievements to date and are keen to see how the solution will evolve."

Jim Abramson, Vice President of Product Management at Cvent said, "It's been an honor for Cvent to partner with Accor, one of the most recognized hospitality brands in Europe, over the last decade. The launch of this new leisure RFP experience highlights our deep commitment to collaborating with our hotel partners around the world and to delivering the solutions they need to streamline processes and drive efficiency at scale. We look forward to supporting Accor's continued success and finding new ways to facilitate the recovery of the travel and hospitality industry."

This announcement underpins Accor's ongoing commitment to its hotel partners to help them increase their revenues and their market share thanks to cutting-edge software solutions from partners such as Cvent.


Cvent is a leading meetings, events, and hospitality technology provider with nearly 4,000 employees, 30,000 customers, and 300,000 users worldwide. Cvent partners with hotels and venues to help them drive profitable group and corporate travel business. Event planners and corporate travel managers source more than $18 billion dollars in business through Cvent's online platforms each year, and Cvent offers clients direct access to these buyers. Using Cvent's digital marketing tools and software solutions, hoteliers attract valuable leads to grow their business, maximize the value of that business, and strengthen direct customer relationships. By connecting hotels with buyers and providing technology for winning and servicing customers, Cvent helps hoteliers grow and own their group and corporate travel business. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

About Accor

Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and mora than 260,000 team members worldwide. 68 million members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless– a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.

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