Amsterdam - Leading upsell engine Oaky has integrated with Cendyn's eInsight CRM to offer hoteliers the best of expert upselling and refined email management, simultaneously.

The Oaky Cendyn integration allows Oaky upselling to take place within Cendyn's eInsight ecosystem, enabling hoteliers to manage Oaky emails via Cendyn's platform and seamlessly incorporate their upsell initiatives into their current email sequences.

Hoteliers can now empower their Cendyn email sequences with inbuilt incremental revenue generation, while keeping the look and feel of all email consistent and personalising their upsells using Cendyn data. Oaky and Cendyn's collaboration will continue to move forward towards leveraging upsell data to enrich Cendyn guest profiles.

"We're looking forward to seeing more hotels incorporating Oaky upsell links into their Cendyn email sequence. The integration fuses a hotel's upselling initiative with their CRM, making incremental revenue generation a streamlined part of their guest communication." - Pálma Tóth, Product Owner at Oaky.

The integration launched with ONYX Hospitality Group on March 1st, a mutual customer of Cendyn and Oaky's and a pioneer in the new realm of tech-forward luxury hotel brands.

"Upselling is a powerful complement to our CRM, both in terms of driving direct revenue and capturing data to build a growing ecosystem for nurturing loyalty." - Chetan Patel, Vice President, Digital & CRM, ONYX Hospitality.

Benefits of the integration include

• Sending automated emails containing custom generated links to Oaky's guest landing page as part of regular email sequences
• Combining insights from Cendyn's in-depth email analytics with granular feedback on individual upsell performance for a full scope overview
• Segmenting audiences using reservation data received from Cendyn to offer personalised upsells to every type of guest
• Personalised upselling even without a PMS integrated with Oaky

How it works

• Cendyn sends reservation data to Oaky
• Oaky automatically creates login links and sends these to Cendyn
• Hoteliers can add the Oaky login link to an email template within Cendyn
• Guests clicking on the Oaky link in the Cendyn email will be taken to the Oaky guest landing page featuring personalised upsell offers.

"We are very happy to be partnering with Oaky to add a new level of personalisation to their platform. With the combined features of both systems, hotels can optimise not only room upgrades but promote additional revenue streams through spa, F&B, hotel events, in-room amenities and so much more. With many hotels still in recovery mode after the challenges of the global pandemic, capitalising on ancillary revenue has become more important than ever," said John Seaton, Chief Revenue Officer, Cendyn.

Join the live webinar: John Seaton, Chief Revenue Officer, Cendyn; Chetan Patel, Vice President of Digital & CRM at Onyx Hospitality Group and Erik Tengen, co-founder of Oaky will be discussing how hotels can leverage the integration throughout the guest journey in a live webinar: Personalise guest communication to drive incremental revenue using CRM & upselling - Wednesday Mar 31, 2021 11:00 AM - 12:00 PM CEST. Register here.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.

About ONYX Hospitality Group

Based in Bangkok, ONYX Hospitality Group has an operating portfolio of over 50 hotels and a robust development pipeline of more than 20 new properties in markets such as China, Japan, Laos, Malaysia, the Maldives and Sri Lanka. The company has set a target of being the best medium-sized hospitality player in the Asia-Pacific region.

About Oaky

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.

Anastassia Kravtsenko
PR & Events Manager
+31625332217