Thankfully we are seeing travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. This is great news for everyone who has struggled up to this point. However, now is not the time to sit back and relax. Now is the time to look back on COVID and understand what worked and what didn’t work in your communications strategies.

I recently presented our recommended strategies for building a Pandemic/Disaster communications plan to members of the Myrtle Beach Chamber of Commerce, which you can watch here:https://www.facebook.com/114557979900/videos/736331400417583. Today, we’re going to discuss these strategies and how they specifically apply to your hotel or resort. This three-step process will help you identify when we’re entering a disaster, what to communicate, and how to best reach your guests.

View source