Marriott Leans Into Superapps to Build Up Loyalty
"It's a very powerful model," said Peggy Fang Roe, global officer of customer experience, loyalty and new ventures for Marriott International.
Speaking at Skift's Loyalty and Subscription Summit on Wednesday, she added: "We tested this with Alibaba because it was an ecosystem partner, we could find a win-win with them. They're in many different business, travel being just one of them. We were able to bring something to them that they were looking to expand on, and they have a built-in member base."