Industry Update
Press Release26 April 2021

Malmaison, Hotel du Vin and Frasers Hospitality UK Raise Awareness of Mental Health with The Burnt Chef Project

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Frasers Hospitality PTE Ltd

Today, UK boutique hotel brands Malmaison and Hotel du Vin, alongside Fraser Suites and Fraser Place properties across the UK, are partnering with The Burnt Chef Project, a non-profit campaign committed to removing the stigma and raising awareness of mental health issues within the hospitality industry.


The three brands, operating under Frasers Hospitality's global business, have committed to a range of fundraising initiatives for the project within their properties. All donations made will go directly to help fund mental health training and resource materials, including The BurntChef 24/7 support service and The Burnt Chef Academy, to help open up and normalise conversations around mental health within the UK hospitality industry.

Guests dining at a Chez Mal Brasserie & Bar or Bistro du Vin across the country will be able to donate directly through an order of invisible "Burnt Chips'', which will add a set amount onto the bill as a direct donation to the Burnt Chef initiative. Similarly, guests at Fraser Place and Fraser Suites serviced apartments across England and Scotland will be able to purchase an invisible "Cup of Tea and a Chat", which will donate £2.50 directly to the cause.

Round up payment options will be activated across all properties within the properties and a donate button has been added to all relevant websites. Additionally, a post-COVID eco-friendly option for guests to opt out of certain housekeeping offerings is set to activate a direct donation from property to project.

Frasers Hospitality has also invested in a range of training initiatives for staff to help increase understanding among its teams. From mental health first aid training to appointing wellbeing champions and internal senior ambassadors across the group, the creation of such employee assistance programmes will help assure staff that they too have a platform to reach out to, and help reduce the stigma associated with mental health issues or concerns.

According to a survey undertaken by TBCP, 84% of hospitality professionals in the UK were reported to have experienced at least one mental health issue during their career, with 46% stating they would not feel comfortable talking about their health concerns with their colleagues.

"We're thrilled to be partnering with The Burnt Chef Project and to be an active force in raising awareness of mental health issues within our industry. The pandemic has been tough for the whole industry and we're passionate about coming back stronger, with a workforce who feels empowered and heard," says Guus Bakker, CEO EMEA at Frasers Hospitality.

"In addition to dedicated training for our staff, we have added the topics of mental health and wellbeing to all employee committee meeting agendas. This partnership is a natural fit for us as we are closely aligned with TBCP's drive in promoting mental health and well being amongst our team and community."

Kris Hall, director and founder of The Burnt Chef Project adds: "It's never been more important for us to recognise the stresses and unique issues that our hospitality workforces are facing and actually do something about it. We are so excited to have Malmaison, Hotel du Vin and Frasers Hospitality UK on board with us, with their presence across all four corners of the UK helping us to spread the word across the country. The project is committed to burning away the stigma and shame associated with mental health for hospitality professionals worldwide and we're thrilled to have these brands come on this vital journey with us."

About The Burnt Chef Project

The Burnt Chef Project is a registered non-profit within the UK which challenges mental health stigma within the hospitality industry. It was founded in May 2019 by Kris Hall, a hospitality professional with over 12 years' experience of working directly with the trade. Through personal experience of mental illness and through regular contact with those who have experienced it within hospitality Kris feels it is his moral obligation and duty to improve the industry and the health of those that work within it. More information available upon request.

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Malmaison offers statement and stylish rooms across its range of 17 eclectic boutique hotels within the UK’s most exciting cities. Food and drink is the heart and soul of each hotel with the Chez Mal Brasseries & Bars.
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Hotel du Vin

Hotel du Vin is a collection of 19 charming boutique hotels with a passion for great food and wine. Each boasts its own individuality and personality, resonating from the character of the historic buildings that have been sensitively converted.
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The world’s leading serviced apartments and hotel residences In gateway cities the world over, Frasers Hospitality Pte Ltd provides Gold-Standard residences and award-winning service at 81 unique properties.
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Other Brands by Frasers
Capri by Fraser
Fraser Place
Fraser Residence
Fraser Suites
Hotel du Vin
MODENA by Fraser

About Frasers Property Limited

Frasers Property Limited ("Frasers Property" and together with its subsidiaries, the "Frasers Property Group" or the "Group"), is a multi-national owner-operator-developer of real estate products and services across the property value chain. Listed on the Main Board of the Singapore Exchange Securities Trading Limited ("SGX-ST") and headquartered in Singapore, the Group has total assets of approximately S$38.7 billion as at 31 March 2020. Frasers Property's multi-national businesses operate across five asset classes, namely, residential, retail, commercial & business parks, industrial & logistics as well as hospitality. The Group has businesses in Southeast Asia, Australia, Europe and China, and its well-established hospitality business owns and/or operates serviced apartments and hotels in over 70 cities across Asia, Australia, Europe, the Middle East and Africa. Frasers Property is also the sponsor of two real estate investment trusts ("REITs") and one stapled trust listed on the SGX-ST. Frasers Centrepoint Trust and Frasers Logistics & Commercial Trust are focused on retail, and industrial & commercial properties respectively. Frasers Hospitality Trust (comprising Frasers Hospitality Real Estate Investment Trust and Frasers Hospitality Business Trust) is a stapled trust focused on hospitality properties. In addition, the Group has two REITs listed on the Stock Exchange of Thailand. Frasers Property (Thailand) Public Company Limited is the sponsor of Frasers Property Thailand Industrial Freehold & Leasehold REIT, which is focused on industrial & logistics properties in Thailand, and Golden Land Property Development Public Company Limited is the sponsor of Golden Ventures Leasehold Real Estate Investment Trust, which is focused on commercial properties. The Group is unified by its commitment to deliver enriching and memorable experiences to customers and stakeholders, leveraging its people, knowledge and capabilities from across markets to deliver value in its multiple asset classes For more information on Frasers Property, please visit

About Frasers Hospitality

Frasers Hospitality, a member of Frasers Property Group, celebrates 22 years of offering memorable experiences to guests through its Gold-Standard serviced, hotel residences and boutique lifestyle hotels across Asia, Australia, Europe, the Middle East and Africa. Growing from two properties in Singapore to more than 140 properties in over 70 cities, Frasers Hospitality is now one of the world's largest and fastest-growing providers of serviced and hotel residences. Conceived with the lifestyle preferences of today's discerning business and leisure travellers in mind, the global hospitality operator has three Gold-Standard serviced residences offerings - Fraser Suites, Fraser Place and Fraser Residence, a modern and eco-lifestyle brand, Modena by Fraser, and a design-led hotel residence brand, Capri by Fraser. In addition, it operates two brands of upscale boutique lifestyle hotels in the key cities of UK, Malmaison and Hotel du Vin. With a remarkable list of accolades and awards as recognition of its success, Frasers Hospitality remains committed to anticipating the evolving needs of executive travelers and exceeding expectations with continuous innovation and intuitive service, creating a second home for guests where staff feel like family and residents feel like community. For more information on Frasers Hospitality, please visit

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