Now is the time to talk about the future, challenge the past and come up with new business models. Join our first free 90-minute Online Meetup to hear from speakers such as Guy Parmelin (Switzerland's President and Member of the Federal Council), Nadia Fettah Alaoui, (Morocco's Minister of Tourism), futurist Matthias Horx, and CEOs Marcus Bernhardt and Johannes Reck. We'll learn how tomorrow's world will look, whether the pandemic is prompting governments to rethink their tourism strategies, why innovation is more important than ever, and which companies and start-ups are adapting and succeeding at this critical time.

Download Futurist Matthias Horx's presentation here.

Tourism is more than just travelling. Tourism is one of the most important drivers for the development of a country or a destination and strongly connects to many other industries. World Tourism Forum Lucerne is the only platform where international top level decision makers from industry, government, academia and finance discuss the future challenges with the next generation. We cordially invite you to join this exceptional networking platform with an open minded and future oriented exchange across industries and generations.— Prof Martin Barth, President & CEO

About  World Tourism Forum Lucerne

The World Tourism Forum Lucerne is the leading interactive platform in the industry, where CEOs, Ministers, Academia, Finance, Start-Ups, Next Generation and Young Talents become a strong community addressing the future challenges of the travel, tourism and hospitality industry and shape a more sustainable future. For more information visit

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