Industry Update
Press Release 4 May 2021

Dubai, A Key Development Destination

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While all of the Group's Dubai hotels are now open and have been granted the ALLSAFE certification, our development projects are growing to adapt and cater to the tourist potential within the region, which is becoming increasingly popular with travelers worldwide.


Referred to as the "El dorado of tourism", "a luxurious desert oasis", and "a trendy destination," Dubai is a futuristic city ideal for tourists and business travelers alike with spectacular attractions, skyscrapers that disappear into the clouds, and artificial islands shaped like palm trees. Despite the Covid-19 pandemic, the United Arab Emirates has continued to attract tourists by taking early steps to limit the spread of the virus. As such, hotels and restaurants in Dubai are now open.

Dubai's Expo 2020, planned physically in Dubai at the end of the year, foretells a strong sign of rebound for the industry and will be an exceptional event where Accor, one of the main sponsors for the French Pavillion, will celebrate culture, innovation, and a meaningful hospitality commitment.

Given the favorable climate, Accor—currently the largest hotel operator in Dubai with 50 hotels and over 120 restaurants & bars across the city—will further strengthen its portfolio with 8 openings planned for 2021. This includes the SLS Dubai Hotel & Residences
and the Adagio Dubai Deira aparthotel, which already opened at the start of the year. The Adagio Premium Dubai Palm Jumeirah aparthotel, the Rixos Dubai Hotel & Suites Jewel of the Creek, and the 25hours Hotel Dubai One Central are among other properties with openings planned in the coming months. The Lifestyle SLS and 25hours brands will help reinforce Dubai's reputation as a leading lifestyle destination by offering elevated guest experiences.

On April 5, the SLS Dubai Hotel & Residences opened in the heart of downtown Dubai. Part of one of the city's tallest buildings—a tower spanning 75-stories—the property boasts a 360-degree panorama of the surrounding area and an unobstructed view of the iconic Burj Khalifa. The Lifestyle hotel-residence has 254 hotel rooms developed by famous designer Paul Bishop, 371 residential units, and 321 hotel apartments. Guests can unwind in the lounge area at S Bar, where they can sample a fun menu with "angelic" (healthy) and "sinful" (decadent) options. On the 75th floor is Privilege a lounge and nightlife venue in an exceptional setting where guests can share some special moments under the watchful gaze of the iconic SLS brand duck statue.

The Adagio Dubai Deira aparthotel has been welcoming guests to its 189 contemporary apartments since January. Its key asset? A rooftop swimming pool with a spectacular view of the city and Persian Gulf. The Adagio Premium The Palm aparthotel will also join the brand's Dubai portfolio at the beginning of May. A luxurious addition (4 stars) with its own private beach in Palm West Beach and a 1.6 km (9.94 mile) promenade. Its 94 chic studios and 69 modern apartments are fully equipped and have balconies with views of the sea. The industrial-inspired Fixie Coffee Shop will delight customers, tourists, and locals all day long with its healthy and balanced dishes. The aparthotel also boasts a sauna and 24-hour gym.

As the name suggests, the Rixos Dubai Hotel & Suites Jewel of the Creek will be located in the Jewel of the Creek, in the Port Saeed area of Deira and close to Dubai International Airport. This location is at the heart of a transformation project launched by the city to turn the area into a vibrant urban center and an essential connection point. This strategic location, combined with the new Rixos hotel's luxurious amenities, is sure to make it a selected destination for travelers from all over the world. The project will offer 770 hotel rooms & suites, as well as restaurants, a conference room, shops, an indoor and outdoor gym, wellness center, infinity pool, and beach promenade. The Rixos Dubai Hotel & Suites Jewel of the Creek willwelcome guests by the end of 2021.

The 25hours Hotel Dubai One Central will open its doors close to the Dubai World Trade Center in September. The hotel will draw inspiration from the art of famous hakawati Arab storytellers. Sandy tones will dominate the interiors of its 434 rooms which encompass different styles that reflect the hotel's narrative, such as Bedouin, Glamping, Farmstay, and Artist Village. A perfectly balanced blend of tradition and modernity! The 4 bars and restaurants will transport you across Europe. For example, traditional Bavarian cuisine is served in a tavern with an open-air terrace, while the sixth floor is shared by a Greek restaurant and urban rooftop bar with an outdoor terrace and swimming pool. The Lifestyle hotel will also have a dedicated co-working space, a cafe, and a vinyl player and Walkman area.

#ALLSAFE in the United Arab Emirates

Welcoming and caring for others is at the heart of our DNA. Since the start of the health crisis, Accor has been committed to supporting its employees and partners, particularly with the ALL Heartist Fund. The Group is also committed to ensuring the safety and wellbeing of customers in all of its hotels with the ALLSAFE cleanliness and prevention label and to guarantee the best level of care, Accor also offers guests free access to medical teleconsultations in partnership with AXA, the global insurance leader.

The measures immediately taken and the launch of a vaccination plan in the United Arab Emirates last December allow tourists to travel there again from all over the world. Accor is supporting this campaign by providing 15 hotels as vaccination centers. The management of our hotels have also taken the lead in allowing a large majority of Group employees to be vaccinated. As of today,

  • +75% of Accor's hotels employees in Dubai are vaccinated
  • 100% of Accor's hotels are open in Dubai
  • 100% of these hotels are certified ALLSAFE
Related Brands

Adagio / Adagio Access

Aparthotel Adagio boasts more than 110 aparthotels in the centers of the world’s major cities. Enjoy all the comforts and freedom of an apartment with the added bonus of services. For more than 10 years, Aparthotel Adagio has offered its guests practical, attractive serviced apartments that combine the comforts and freedom of home with the benefits of services.
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The brainchild of Sam Nazarian, SLS Hotels has created a new paradigm in the luxury hotel experience that speaks to a global, sophisticated tribe. Taking service and luxury standards from traditional 5-star hotels and injecting elements of creativity and community, SLS delivers a guest experience that seamlessly delivers service, style and fun.
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Rixos Hotels, established in 2000, is one of the world’s fastest growing, luxury hotel chains. Dedicated to offering traditional Turkish hospitality and a unique spa experience in the finest surroundings and luxury ambience, the Antalya based group currently owns and operates 7 premium resorts & villas and 5 city hotels in countries as diverse as Turkey, Croatia, Kazakhstan, Ukraine and Libya.
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This unique hotel concept provides contemporary answers to the cosmopolitan urban traveler's needs, through a range of services offered with great charm and personality. Each of its addresses takes its authenticity from a unique character, with its own story and forged in a particular style.
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Other Brands by Accor
21c Museum Hotels
Adagio / Adagio Access
Art Series Hotels
Grand Mercure
Hyde Hotels & Residences
ibis budget
ibis Styles
MAMA Shelter
Mantis Collection
Orient Express Hotels
Originals (by Morgans Hotel Group)
Suite Novotel
Thalassa sea & spa
The Sebel

About Accor

Accor is a world leading hospitality group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and mora than 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program ALL - Accor Live Limitless - a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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