Swiss-Belhotel International Unveils New Brands
At Swiss-Belhotel International our business strategy is focused on responsible recovery while delivering value. We are thrilled to unveil our latest upscale lifestyle brands Maua and Bohemia Collection designed to offer inspiring and unique experiences to our guests. These fit perfectly into our extensive portfolio of brands and will give us a tremendous opportunity to leverage our offering across a wider spectrum of segments and markets for future growth.
Maua's brand story is built around togetherness, strength of people and nature. The brand name is created from the Maori Culture of New Zealand. Dating back to the 13th century A.D. and taken from Te Reo Maori – the indigenous language of the Maori people, Maua will add a new dimension to the branding of Swiss-Belhotel International. Maua also reflects the heritage of Swiss-Belhotel International with the ownership of the company being New Zealanders.
Bohemia is an emotional brand that is all about 'you'. It is 'your' place to be alive. When the guests arrive in these hotels, they should feel like they have stepped into a timeless space, with exotic sensuality, which is vibrant and chic. The brand's appeal lies in being raw, vivid and dreamy.
About Swiss-Belhotel International
Swiss-Belhotel International is currently in 19* countries, managing a portfolio of more than 125* hotels, resorts and projects located in China, Indonesia, Malaysia, Philippines, Vietnam, Bahrain, Egypt, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates, Australia, New Zealand, Switzerland and Tanzania. The Group provides comprehensive and highly professional development and management services in all aspects of hotel, resort and serviced residences. Offices are strategically located in Hong Kong, New Zealand, Australia, China, Indonesia, United Arab Emirates, Switzerland, Vietnam and Thailand covering Oceania, Asia, Europe, Middle East, Africa and India regions.
*numbers may fluctuate
For further information visit https://www.swiss-belhotel.com.