Industry Update
Supplier News12 May 2021

Shiji’s IcePortal Selected by Minor Hotels to Enhance Visual Content Management

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Shiji Group

ATLANTA, GA - Shiji's IcePortal has announced that it has recently partnered with Minor Hotels to provide visual content management for the hotel group.

IcePortal, a Shiji Group Brand, will enable Minor Hotels to curate, score, and track their visual content across all major distribution channels and GDS through IcePortal's centralized portal.

The partnership with Minor Hotels, the Bangkok-based hotel owner, operator, and investor, will allow the hotel group to maintain all properties' visuals in real-time and across all locations. IcePortal's solutions are equipped with simple user interfaces, specially built for the hospitality industry, and provide a content scoring system that increases both visibility and booking conversions.

"With Minor Hotels' expansive global presence, we are happy to provide the hotel group with our complete content distribution solution to help manage their visuals and boost their content reach through our numerous distribution channels. We look forward to working together with the highly regarded hotel group and creating maximum impact for their content across their entire portfolio of properties," said Greg Berman, COO of Shiji Distribution Solutions.

"We chose to switch to Shiji's IcePortal as we were looking to roll out a one-stop-shop, centralized content distribution system across our hotels and various brands that aligns to our global systems consolidation strategy. We are happy to partner with IcePortal because of their more than 15 years of experience providing secure, scalable technology, unparalleled distribution networks, and global access," said Marcos Cadena, Vice President Digital Marketing, Distribution, CRM & Loyalty and Head of Data Privacy at Minor Hotels.

About Minor Hotels

Minor Hotels is a hotel owner, operator, and investor with a portfolio of over 75,000 rooms across more than 530 hotels, resorts and serviced suites under the Anantara, Avani, Oaks, Tivoli, Elewana, NH Collection, NH Hotels, nhow, Marriott, Four Seasons, St. Regis, Radisson Blu and Minor International brands. Today, Minor Hotels' hotel and spa portfolio spans 56 countries in the Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. In addition, Minor Hotels operates mixed-use businesses including shopping plazas and entertainment, residential properties, and a points-based vacation club. For more information, please visit


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About Shiji Group

Shiji Group is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. 

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

Kristina S. Park
Global Social Media and Media Content Manager
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