Industry Update
Press Release12 May 2021

STR: Preliminary London Hotel Data For April

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LONDONSTR's preliminary April 2021 data for London hotels shows slightly better performance compared with recent months, albeit at overall low levels.

  • Occupancy: 28.6%
  • Average daily rate (ADR): GBP67.13
  • Revenue per available room (RevPAR): GBP19.23

The absolute occupancy level was the highest for any month in London since October 2020, while the ADR and RevPAR levels were the highest since December 2020. Occupancy-on-the-books data for the market shows weekend peaks after 17 May – the day hotels can reopen. Further U.K. insights can be found here.

Year-over-year percentage changes will turn positive in the coming months due to comparison with the earliest pandemic-affected months from last year.

Further information regarding Europe’s hotel industry can be found in our latest Europe webinar here.

All of STR’s COVID-19 analysis can be found here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit and

Rebeca Vélez Mínguez
Communications Executive
Phone: +44 203 890 0056 ext. 0056
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