Industry Update
Supplier News19 May 2021

Gillis Addresses Today’s Hospitality Sales Staffing Crisis Through Education, Training and Webinars

Company empowers hoteliers across the country with key initiatives, tools and insights to elevate the sales profession

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Gillis

As the hotel industry begins to re-open in the United States, Gillis, a consulting, training and sales performance partner organization for hoteliers, announced today the expansion of its training and consulting team to empower hoteliers with key strategies for bridging the sales gap. Gillis works hand-in-hand with top brands such as Best Western and Choice, as well as industry organizations such as AAHOA and IHG Owners Association to ensure hoteliers are prepared and ready to capture business as the industry gradually recovers.

Salespeople and sales as a profession often have a bad rap and the hospitality industry is no exception. Today’s modern buyer is more informed than ever before and no longer needs salespeople for information. Gillis is committed to elevating the sales profession to help prepare hotels to engage with today’s buyer through training, consulting and ongoing support and our industry recovers.

  • Bridging the sales gap – Some hotels today have either cut their sales staff or have reassigned them to operations to fill staffing gaps. As the industry re-opens, sales professionals need to reset to sell in this new environment. Gillis provides the strategies and tactics to help hotels elevate their internal sales teams by providing buyers with a more valuable experience with their salespeople.
  • Development of award-winning sales training programs – Sales is one of the only hospitality disciplines that doesn’t require training or established business practices. To provide hoteliers with relevant training, Gillis has developed sales programs for general managers, front desk employees and sales personnel of major brands that are looking to establish a standard for their sales teams.
  • Building a sustainable sales strategy – As sales practices have evolved over the years, it is critical that hoteliers know how to leverage technology and move beyond selling “rates, dates and space.” Gillis provides the insight needed to help its clients understand how to have business conversations vs. sales conversations while seeing through the lens of their customers.

Nathan Polny, director, Partnerships and Member Programs, IHG Owners Association said: “Tammy and the team at Gillis Sales have proven to be an integral allied member for the IHG Owners Association. The sales knowledge, breadth of information, and most importantly practical tools they have offered to our franchisees has been exceptional. Through various Association programs including Expert Session webinars, as well as personalized Gillis sales programs, our franchise members regularly look to Gillis Sales and their tools for up-to-date advice and guidance. They have proven themselves to be knowledge leaders in their field and we are grateful to have them as allied members in our Association.”

Tammy Gillis, CEO, Gillis, said: “Those of us who are attracted to hospitality have a genuine desire to serve and help people. We’re driven to bring travelers together, welcome them as our guests and deliver great customer experiences. To do that, we need to have the right sales and marketing approach to bring them in. I truly believe that it is time to push the reset button and take a hard look at our approach to sales and its effectiveness. We are committed to helping our clients do just that.”

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About Gillis

Gillis believes that sales is the life blood for all organizations. Its mission is to make sales accessible and achievable to all hotel owners with a focus is on increasing sales revenue and building both short term and long-term business at our clients' properties. Its Dynamic Sales Solution (DSS) is a full service, turnkey virtual sales team. DSS is an active solution that flexes to meet relevant needs and pursue emerging sales opportunities on a local, regional, and national level. This approach allows hotels to sell like a full-service property without having to spend like a full-service property. The company is a Choice Hotels qualified vendor, AAHOA member and IHG Owners Association Allied Member.

Further information about Gillis can be found at www.gillissales.com

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