HTNG & HSMAI form a new workgroup to combat the current divide between marketing and technology departments in the hospitality technology industry
HTNG, in partnership with The Hospitality Sales and Marketing Association International (HSMAI), is in the process of forming a new workgroup to combat the current divide between marketing and information technology departments in the hospitality technology industry.
HTNG, in partnership with The Hospitality Sales and Marketing Association International (HSMAI), is in the process of forming a new workgroup to combat the current divide between marketing and information technology departments in the hospitality technology industry.
The current breakdown of communication between Information Technology (IT) and commercial business is causing reduced performance visibility and an inability to execute commercial strategies, preventing many companies from expanding their presence across digital channels.
HTNG is looking for volunteers to participate in the Optimizing Relationships Between Marketing and IT Workgroup to help create best practices for optimizing relationships between IT and commercial business units within an organization.
These best practices will enable adopters to improve their businesses with:
- Revenue Recognition
- Savings
- Efficiency/Automation
- Self-service
- Guest Satisfaction
- Data Accuracy
- Compliance
- Preventative Maintenance
- Reductions of Defects
Join the Workgroup via this link