UNWTO Hosts Tourism Leaders In Madrid
The global tourism sector has come together to show its unity and readiness to restart as soon as conditions allow.
To celebrate the return of the FITUR International Tourism Fair, UNWTO united leaders from the public and private sectors to send out a strong message that tourism is ready to return. Secretary-General Zurab Pololikashvili welcomed distinguished guests to the Royal Theatre in Madrid, among them the newest UNWTO Ambassadors, including the manager of Atlético de Madrid football club Diego Simeone and model and entrepreneur, Valeria Mazza.
Secretary-General Pololikashvili said: “Now is the time for ambition and bold steps. The decision to host FITUR is the kind of boldness we need if we are to restart tourism and so kickstart wider recovery. And this show of unity is the kind of cooperation we need to restart tourism in a coordinated and responsible manner, for the benefit of many millions of people worldwide.”
At FITUR 2021, UNWTO has addressed some of the key challenges facing tourism while also advancing solutions for its safe, responsible and sustainable recovery. Following on from the final of the UNWTO SDGs Global Startup Competition, UNWTO is also advancing another of its priorities, the promotion of investments in African tourism, as well as strengthening partnerships with private sector actors.
About The World Tourism Organization (UNWTO)
The World Tourism Organization (UNWTO) is the United Nations specialized agency fostering tourism as a vehicle for equal, inclusive and sustainable development. Working with its Member States, international organizations and the private sector, UNWTO promotes safe and seamless travel for all. UNWTO also works to make tourism the foundation of trust and international cooperation and a central pillar of recovery. As part of the wider UN system, UNWTO is at the forefront of global efforts to achieve the 2030 Agenda for Sustainable Development, including through its ability to create decent jobs, promote equality and preserve natural and cultural heritage.
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