A Look At Boutique, Soft-Brand Hotel Supply And Performance
Soft-Brand Supply Has Grown 19% in the Past Decade
Independent boutique hotel supply and soft-brand hotel supply has grown in the past decade, and hotels in these segments have weathered the pandemic better than branded hotels in some cases.
According to The Highland Group’s Boutique Hotel Report 2021, independent boutique hotel supply has grown 5% in the past 10 years while soft-brand collection supply has increased 19%.
The interactive chart below shows a few examples of independent boutique hotels and soft-branded properties in the U.S. Click on each image for more information.
