Industry Update
Press Release10 June 2021

Louvre Hotels Group Plans To Inaugurate Nearly 50 New Hotels In Saudi Arabia By The Year 2025

Despite the worldwide health crisis, Louvre Hotels Group is pursuing its international development.

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Louvre Hotels (former Envergure Group)

By 2025, the group plans to expand its portfolio in Saudi Arabia to 47 hotels, for a total of nearly 7,000 rooms, via its Campanile, Golden Tulip and Tulip Inn brands. Its goal? Establishing its leading brands at the heart of a fast-growing tourist market.


Development at the heart of “Vision 2030”

In 2021, five of the group’s 3- and 4-star hotels will be inaugurated at the heart of various strategic destinations in Saudi Arabia:

  • The Golden Tulip Riyadh (94 rooms) and The Golden Tulip Unaizah (84 rooms) in the first quarter of 2021,
  • The Tulip Inn Dammam Corniche (70 rooms) in the 3rd quarter,
  • The Golden Tulip Umm Al Qurah (454 rooms) in Mecca during the 4th quarter.

The Campanile brand will also be part of the Louvre Hotels Group rollout, joining the first 16 hotels which are already among the most sought-after leisure, cultural and urban destinations in Saudi Arabia.

Saudi Arabia hopes to attract some 100 million visitors by 2030.
Louvre Hotels Group will be there to meet the demand for midscale and upscale hotels, a new and extremely promising market segment in this flourishing region.

Development that generates local employment, trained by a renowned international hospitality group

Opening some fifty hotels by 2025, Louvre Hotels Group promotes the creation of over 3,500 local jobs in the tourism sector. The group will integrate these new employees in its training and development cycle, providing them with a chance to be trained at “Chaud Devant!”, our company Culinary University. Operating at the heart of the Rungis international market, the largest fresh produce market in the world, this new venue is the ideal environment for transmitting internal savoir-faire, the passion for good products and conviviality, an integral part of the group’s DNA.

“Saudi Arabia represents a strategic market for our global development, due in great part to its focus on tourism and the extraordinary choice of destinations it offers. Launching Campanile, our midscale brand, in this region is a point of pride for us because we want to inaugurate an innovative yet affordable offer, able to satisfy local customers and international tourists alike” Pierre-Frédéric Roulot, CEO Louvre Hotels Group

Related Brands


Campanile started in 1976. Its values? Friendliness, authenticity and completely integrated restaurants. Today, there are 388 Campanile hotels in nine countries throughout Europe. With more than 9 million meals and 6 million hotel stays, Campanile knows how to meet the needs of guests looking for comfort and good quality at an affordable price.
brand information

Tulip Inn

Created in 1993 and now present in 16 countries, Tulip Inn hotels offer 3-star comfort. Ideally situated in city centres or close to major roadways, they offer practical rooms, high-quality service and an excellent quality-to-price ratio for both business and leisure stays.
brand information

Golden Tulip

Since 1962, Golden Tulip has been offering modern, 4-star hotels with personalised services in 33 countries. Each hotel reflects the character of its region and guarantees international standards of comfort.
brand information
Other Brands by Louvre Hotels Group
7 Days Premium
Golden Tulip
Kyriad Direct
Première Classe
Royal Tulip
Sarovar Hotels
Tulip Inn
Tulip Residences

About Louvre Hotels Group

Louvre Hotels Group and the Jin Jiang Louvre Asia platform form a major force in the global hotel industry, boasting a portfolio of 2,500 hotels in 52 countries. They feature a comprehensive 1- to 5-star hotel offer including the iconic Louvre Hotels Group brands: Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip and Royal Tulip; the 5 brands of the Sarovar network in India, as well as 4 Chinese brands: Metropolo, Jin Jian Inn, Bestay and Goldmet Inn. Louvre Hotels Group is a subsidiary of Jin Jiang International Holdings Co., Ltd., one of the largest tourism and travel conglomerates in China.

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