Industry Update
Supplier News29 June 2021

The Hotels Network Presentation - BenchDirect - Benchmark the key metrics of your direct channel

Pitch at "The Revenuemanager" LIVE Series - Episode #6

share this article
1 min
THN logo

Working with over 10,000 hotels around the globe, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN's Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN's mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

For more information visit: www.thehotelsnetwork.com or contact [email protected].

About The Revenuemanager LIVE Series

Based on the success of FunnelTV's Marketplace, Hospitality Net and FunnelTV are teaming up in 2021 to launch a bi-weekly series of live streaming events exclusively covering revenue management and digital marketing in hospitality. Started in April 2021, The Revenuemanager events serve as a platform for smart insights and transformative debate as we navigate a brand-new, re-invention environment for the global hotel industry. For more information and full episode recordings visit www.hospitalitynet.org/trm.

Related Product

BenchDirect

A real-time interactive analytics platform to benchmark the key metrics of your direct channel; for you to understand your hotel performance compared to the market and competition.

product details
Related Events

Webinar: Episode #7 THEREVENUEMANAGER - Creative Revenue Management

event information

Webinar: Episode #8 THEREVENUEMANAGER - What's New in The Toolbox

event information
Related Viewpoint

Benchmarking: Moving beyond traditional comp sets and year over year comparison

For years, revenue managers used historical data as a "compass" to navigate rates and inventory. Due to the pandemic, however, historical data lost much of their relevance, as 2020 and 2021 were statistical anomalies, to say the least.
View Viewpoint
Contact
Fiona Gillen
VP Marketing
Send email
Latest News
Advertisements