For years, revenue managers used historical data as a "compass" to navigate rates and inventory. Due to the pandemic, however, historical data lost much of their relevance, as 2020 and 2021 were statistical anomalies, to say the least. In this scenario, other information became more important, such as on-the-books reservations, pick-up, pace, and, of course, comp set. Some hotels have closed and consumer behavior has shifted. 

The challenge, 
however, is how to clearly identify the proper comp set
: is there only one or multiple competitors? 
How should a hotel judge it's performance, when most of the traditional KPIs have become meaningless?

Scott Dahl
Scott Dahl
SVP Sales, Marketing, & Revenue Management at The Wurzak Hotel Group
Jens Egemalm
Jens Egemalm
Director of Distribution at Pandox AB
Raul Moronta
Raul Moronta
CRME, CHIA, Chief Commercial Officer at Remington Hospitality
Silvia Cantarella
Silvia Cantarella
Revenue Management Expert and founder at Revenue Acrobats
Max Starkov
Max Starkov
Hospitality & Online Travel Tech Consultant
Niki Van den Broeck
Niki Van den Broeck
Product Manager Parity Insight and Rate Insight
Pablo Torres
Pablo Torres
Director at Teduka
Michail Tzouvelekis
Michail Tzouvelekis
Director of Global Marketing, Fornova
Ira  Vouk
Ira Vouk
Hospitality Technology and Revenue Management consultant
Oleksii Kapichin
Oleksii Kapichin
Revenue Management Expert
Nicole Adair, CRME
Nicole Adair, CRME
Director of Revenue Management Services at SHR, Sceptre Hospitality Resources, LLC
Federica Salvatori
Federica Salvatori
Revenue & Commercial Strategy and Founder of Federica Salvatori Consulting
Digna Kolar
Digna Kolar
Director, Industry Consulting at IDeaS
Thierry Collard
Thierry Collard
Commercial Director EMEA at OTA Insight