Extension of the collaboration between UNWTO and the Grupo Xcaret has coincided with the opening of the new Hotal Xcaret Arte, an important investment that reveals the confidence of the Grupo Xcaret in the sustainable recovery of tourism. It is also taking shape in the context of the International Year of Creative Economy for Sustainable Development declared by the United Nations.

The agreement covers increased collaboration by UNWTO with one of its most active affiliate members in the promotion of sustainable tourism and of social responsibility in the private sector towards the conservation and promotion of natural and cultural heritage through tourism.

Shared goals

The agreement was confirmed in the framework of the recent first official visit by the UNWTO Secretary General, Zurab Pololikashvili, to Mexico, during which he met President Andrés Manuel López Obrador and the Secretary for Tourism, Miguel Torruco.

In addition to the meetings at the highest political level, UNWTO set up new collaboration with the State of Yucatan and expanded the existing collaboration with the Government of the State of Quintana Roo in the Mexican Caribbean.

Such shared goals mark the relationship between Grupo Xcaret and UNWTO since the group joined the Organisation as an Affiliate Member in 2004, the year after UNWTO became a specialized United Nations agency.

Public-private collaboration

Tourism in Quintana Roo has proved to be an example of efficient public-private collaboration in tourism, whose benefits reach beyond the tourism sector.

“This agreement is an important step in the continued expansion of our collaboration for better, more sustainable and creative tourism”, said Secretary General Pololikashvili, who stressed the support it will provide for the destination and its culture and the impetus it will bring to rural development.

“This agreement”, according to architect Miguel Quintana, “reaffirms our commitment as a sustainable, 100% Mexican enterprise whose business model is based on ethics, respect for human dignity and a commitment to biodiversity and the creation of shared value in the communities in which we operate.”

The ceremony for the signing of the agreement by the Secretary General of UNWTO, Zurab Pololikashvili, and by architect Miguel Quintana Pali, President and Director General of Grupo XCaret, was held in the presence of witnesses of honour, the Mexican Secretary of Tourism Miguel Torruco and the Governor of the State of Quintana Roo, Carlos Joaquín González.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

UN Tourism Communications Department
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