This week the annual conference for the Asian American Hotel Owners Association (AAHOA) opened to a positive and enthusiastic group of attendees in Dallas, Texas, demonstrating the interest in professional, in-person meetings. Coming up on the calendar for industry events is the 2021 Hospitality Industry Technology Exposition and Conference (HITEC®) and the HFTP Annual Convention. The producers Hospitality Financial and Technology Professionals (HFTP®) is planning the event with its co-located Annual Convention, and registrants for both events will have full access to the program for both events. In consideration of the ongoing pandemic, health safety guidelines and protocols will remain in place for the protection of all attendees. HITEC North America and the HFTP Annual Convention are September 27-30, 2021 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA.

HFTP Global Past President Raman P. Rama, president of Sarona Hotels and Holdings says, “AAHOACON is setting an example for the industry. This event, just like HFTP’s HITEC and Annual Convention next month, are proof that with proper measures, it is safe to travel again.”

“Today was the start of a great event,” said HFTP CEO Frank Wolfe, CAE, FIH. “We are very appreciative of AAHOA for providing leadership to the industry and are proud to follow their lead. Around the globe, organizations are reacting to a myriad of press that is confusing and, in many cases, reacting to sensational headlines. AAHOACON attendance is proof that there is a big distance between headlines and reality. HFTP’s HITEC and Annual Convention are going to underscore this fact.”

HITEC Dallas has scheduled a four-day education program addressing the biggest industry topics such as: emerging technology in F&B, decentralized ID, direct distribution vs. third-parties, hyper-personalization, defining a digital hotel, ethical conundrums in technology, pressing cybersecurity threats and more. In addition, HITEC features an exhibit hall which will host over 250 solution providers displaying a range of products and services to support the hospitality technology industry.

Co-located with HITEC Dallas is the HFTP Annual Convention with a program that centers on financial management topics for clubs and hotels, along with complementary subjects such as tax law, human resources, leadership development and technology. HITEC Full Conference registrants have access to the Annual Convention full education program, a unique opportunity to expand the HITEC experience.

For more information about HITEC and HFTP's other international activities, contact the HFTP Meetings & Special Events Department at [email protected] or visit and .

About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry's pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world's largest hospitality technology tradeshow and conference brand: HITEC. In addition, it oversees the hospitality-specific® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit For the latest news, visit the HFTP News page at and the HFTP Connect blog at

Eliza Selig
Staff VP, Marketing and Communications
+1 512 220 4026