Habicus Group – the parent company of global serviced apartment agent SilverDoor - today announced the acquisition of its longest-standing competitor, The Apartment Service.

The acquisition unites two of the world’s largest serviced apartment agents and clients of both firms will continue to benefit from an unrivalled booking experience, drawing on the very best technology, market experience, and account management.

Group CEO, Stuart Winstone said: “This deal - which has been in discussion for many months - brings together two of the most recognisable and respected brands in the global serviced accommodation sector and we’re delighted to welcome The Apartment Service and its brands to the Group." 

“The Habicus Group of companies has increased its market share during the pandemic and we see a huge opportunity for the company and sector to continue to grow in the post-pandemic world. This acquisition, which complements our range of services, and significantly increases the size of our global offices, puts us in an unrivalled position to capitalise on this.”

Between them, SilverDoor and The Apartment Service have over 60 years’ experience in the corporate accommodation sector, and work for some of the largest corporate clients across all market sectors.

It’s not the first time the Habicus Group has expanded through acquisition; the purchase of Citybase and Central London Apartments in May 2016 has seen the firm go from strength to strength, opening three more global offices since.

This latest move will grow the group of companies to incorporate teams in London, Lancaster, Frankfurt, Madrid, Singapore, Washington, Denver and Hyderabad.

Charlie McCrow, The Apartment Service’s CEO, said of the deal: “Between our brands, we offer the world’s finest serviced apartment booking solutions for business travel and relocation. This acquisition by Habicus Group will ensure the best possible opportunity for future growth, the development of our wonderful teams across the world, and the continued ability to provide a world-class service to our clients." 

“I now intend to devote my time and focus to the Roomspace side of my business which I have retained, and I look forward to continuing - for many years to come - the great relationship I have always enjoyed with the Habicus team.”

About Habicus Group

Habicus Group Limited is the parent group of range of specialist agencies in the serviced accommodation sector including some of the sector’s biggest names. Its B2B brands include SilverDoor Apartments, Orbital Platforms technology (including the Orbi & OrbiRelo online booking tools), and henceforth, The Apartment Service, TAS Global and the leading industry publication, GSAIR. Citybase Apartments and Central London Apartments make up the group’s B2C offering.

About SilverDoor Apartments

SilverDoor Apartments is the world’s leading corporate accommodation agent and the largest booker of serviced apartments globally, with 20 years’ experience providing a premium booking service to clients across the globe. Strategically placed worldwide offices and expert staff provide personalised support and second to none customer service, resulting in a seamless booking experience.

About Citybase Apartments

Citybase Apartments is a serviced apartment agent specialising in leisure bookings. With a portfolio of properties spanning hundreds of cities across the world, and with over a decade of experience sourcing the best apartments on the market, Citybase provides first-class customer service to guests seeking long or short stay accommodation for their vacation or special trip away.

About Central London Apartments

Coupling the convenience and flexibility of a hotel with the space, privacy and facilities of a luxury home rental, Central London Apartments offers discerning guests exclusive serviced apartment stays in the capital.

For over 20 years Central London Apartments has worked with the leading operators of luxury London serviced accommodation to curate a portfolio of first-class properties serviced by a best-in-class bookings team.

About Domus Stay

Domus Stay opens the door to some of London’s most outstanding and exclusive homes for short-term rentals. Born from an understanding of how people want to live and travel, Domus Stay combines exceptional properties with unparalleled service. Domus Stay is a venture between independent estate agent Domus Nova - renowned for their design-led portfolio of properties in London and Ibiza - and Habicus Group, who have brought their industry-leading technology to build the Domus Stay platform.

Caroline Saunders
Group Head of Marketing
The Apartment Service