Industry Update
Press Release23 September 2021

SLS, Mondrian and Hyde Hotel Brands Announce Partnership with GLOSSLAB, Offering Guests the Perfect In-room"Modern Mani"

The collaboration marks the next phase in the hotels' partnerships with like-minded wellness and beauty brands, affording guests unique, highly desirable and unexpected experiences during their stay

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SLS, Mondrian and Hyde Hotel Brands Announce Partnership with GLOSSLAB, Offering Guests the Perfect In-room"Modern Mani"

SLS, Mondrian and Hyde hotel brands are pleased to announce an exclusive partnership with GLOSSLAB, the innovative New York City nail salon offering waterless and hygienic manicures in-room to its discerning guests. The new two-phase partnership, launching today, brings an array of in-room nail-tool and mani-kits placed inside guest room mini bars, specifically curated for nail care 'on the go' as well as providing a solution to any nail 'emergencies' outside of the salon. The second phase of the collaboration will see the introduction of pop up 'Nail Studios' poolside at select properties for hotel guests and patrons alike.

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SLS, Mondrian, Delano and Hyde continue to seek partners and opportunities to offer their guests meaningful wellness and style products and activities. This news comes hot on the heels of Accor's latest phase of expansion and its planned joint venture with Ennismore, which will see the creation of one of the world's largest and fastest growing lifestyle operators.

Philippe Zrihen, Chief Business Officer at sbe states, "As we continue to innovate with style at our various properties, we seek out partners who have a similar mindset and aesthetic. GLOSSLAB is disrupting the manicure market and we couldn't be prouder to bring their offering outside of New York to our guests in Miami, the Bahamas, Los Angeles, London and beyond."

"We are so excited to embark on this lifestyle partnership and to bring GLOSSLAB to SLS, Mondrian and Hyde Hotels," says GLOSSLAB Founder Rachel Apfel Glass. "We will be in great company alongside some of the best brands in the world and look forward to joining their stable of world-leading partners."

The collaboration with GLOSSLAB is a component of the hospitality group's health and wellness platform in response to growing interests among lifestyle consumers. Providing a full-service and stylish approach to beauty and wellness, this news comes on the heels of the hotel group's recently launched partnership with leading fitness companies such as DOGPOUND to provide in-room fitness training, Therabody to provide deep muscle therapy amenities, and Goldsheep for branded activewear, with more collaborations expected to be announced.

All three hotel brands continue to expand their partnership portfolios across fitness, beauty, automotive, telecommunication, beverage, and financial institutions to deliver the finest bespoke and innovative goods and services to customers. In addition to the partnership with GLOSSLAB, other recently extended long-standing collaborations with Chase Sapphire, Lincoln Motor Company, Danone (evian), Tidal, Therabody, Lavazza, Redbull, DOGPOUND, and Goldsheep, provide a suite of exclusive benefits, products, and experiences for the modern global traveler.

About SLS/Delano/Mondrian/Hyde

These award-winning hotels, residences, restaurants and nightclubs deliver extraordinary experiences with a commitment to authenticity, sophistication, mastery and innovation. Accor, a world-leading hospitality group, fully acquired these hotel brands in December 2020 after holding a 50% stake in the Company since 2018. With 24 hotels and over 200 global world-renowned culinary, nightlife and entertainment venues by the end of 2021, the company is uniquely positioned to offer a complete lifestyle experience – from nightlife, food and beverage and entertainment to hotels and residences, as well as its award-winning international real estate development subsidiary, Dakota Development. The company's other hotel and residential brands include The House of Originals, The Redbury and internationally acclaimed culinary and nightlife concepts including Katsuya by Chef Katsuya Uechi, Cleo, Fi'lia, Carna and Bottega di Carna by Dario Cecchini, Leynia and Diez y Seis, Hyde, Skybar, Bond, Dandelyan, Blind Spot, Smoke & Mirrors and Privilege.

About GLOSSLAB

Rachel Apfel Glass founded GLOSSLAB in 2018 with a mission to modernize the nail salon experience with its hygiene-first, membership-based concept. After giving birth to her second daughter, Glass made her dreams a reality, and founded GLOSSLAB on three key pillars including: Hygiene, Efficiency, and Membership. In addition to focusing on the client experience, Glass believed it was equally important to provide employees with a safe working environment, fair wages, and a true career path. GLOSSLAB prides itself on being totally water free, as water is a breeding ground for germs. Hygiene is GLOSSLAB's guarantee, with strict measures in place long before COVID-19 guidelines were developed. The future-forward salon, which has 3 locations in NYC, features technology-enhanced services (online booking, cashless payment, contactless check-in and check-out) and performance-based products at the forefront of beauty and nail trends including best-in-class long-lasting vegan polish, gel, and non-toxic polishes.

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SLS

The brainchild of Sam Nazarian, SLS Hotels has created a new paradigm in the luxury hotel experience that speaks to a global, sophisticated tribe. Taking service and luxury standards from traditional 5-star hotels and injecting elements of creativity and community, SLS delivers a guest experience that seamlessly delivers service, style and fun.
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Mondrian

Mondrian is a place to see-and-be-seen. Here we believe in the perfect moment, where confidence reigns and perpetual possibility awaits. Intense, current, and playful, Mondrian is bold and brave, offering instant excitement the minute the door swings open - seductive and striking, it’s where glamour and fantasy prevail.
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About Accor

Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry"s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor"s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company"s comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

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