Industry Update
Supplier News23 September 2021

Virdee and Cendyn Report Outlines How Hotel Technologies are Converging to Create Personalized Guest Experiences on Property

New whitepaper outlines essential topics to benefit hotel guests and operators ahead of HITEC.

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AUSTIN, Texas – Technology innovators Virdee and Cendyn today released a new Whitepaper focused on the convergence of technologies empowering hoteliers to provide guests with seamless, real-time, personalized experiences all along the guest journey, including at check-in. Virdee recently integrated its industry-leading virtual reception with Cendyn’s award-winning CRM platform to help hoteliers drive ancillary revenue while creating “wow” moments for their most valued guests.

The Whitepaper, “Guest Satisfaction Goes Digital: Using Technology to Create Personalized Experiences”, is available here at no charge. The report also is being widely distributed prior to next week’s HITEC conference, where leaders in innovation will come together to chart the future course of hotel technology.

Essential topics for hotel operators covered in the Whitepaper include:

  • How to create a personalized, omnichannel guest journey
  • Why leaning on technology to automate manual tasks previously handled by line-level employees is more crucial than ever
  • Why hoteliers should allow loyalty members to tailor their entire stay
  • How to build a seamless on-property experience for guests
  • How to drive the size of a loyalty program through better conversion

“We wanted to take our partnership with Cendyn a bit further and produce some educational content around how we can help transition hotels into the next phase of digital adoption,” said Virdee Co-Founder Branigan Mulcahy. “As the industry prepares to gather for the 2021 HITEC conference next week, we hope the study provides fodder for additional collaborative discussion to advance the joining of innovative technologies to make the guest journey more comfortable and responsive for travelers and more profitable for hoteliers.”

About Virdee

Virdee is a technology company providing best-in-class virtual reception and user interaction software for clients and their tenants, guests, and other stakeholders. Virdee helps building owners reduce costs and generate ancillary revenue by automating front-of-house workflows via its mobile application and in-lobby experiences. Using an API-first approach, Virdee connects platforms for ID verification, payment collection, access control and remote support. The company serves customers in lodging, multifamily and commercial real estate industries. Visit to learn more.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit

Jason Freed
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