Source: Sonder Inc.
Source: Sonder Inc.
Source: Sonder Inc.
Source: Sonder Inc.
Source: Sonder Inc.
Source: Sonder Inc.

SAN FRANCISCO - Sonder Holdings Inc. (“Sonder”), a leading next-generation hospitality company that is redefining the guest experience through technology and design, has expanded into France. Sonder recently launched inaugural operations in the country with the management of the Sonder Atala, a 48-unit property located steps from the iconic Champs-Elysées in Paris. The property also features several suites with views of the Eiffel Tower and the Sacré-Cœur Basilica.

To oversee Sonder’s hospitality operations and expansion in France, the company also recently appointed Jean-Charles Denis as General Manager for France. Denis brings several decades of experience in the European hospitality industry, including holding the position of Chief Operating Officer for Interstate Hotels & Resorts, as well as executive roles in finance, commercial and operations functions at Intercontinental Hotels Group. He will also spearhead Sonder’s ongoing expansion in both Paris and additional cities in France.

“France is one of the world’s premier tourist destinations and a must for all global hospitality companies. With the roots of our company in Montreal, France also holds a special cultural significance for us and we’re thrilled to make our entry into this country with a property steps from one of the most renown and iconic avenues,” said Martin Picard, Co-Founder and Global Head of Real Estate. “We continue to pursue aggressive expansion in Europe, North America and the Middle East. France marks the tenth country where Sonder operates and we look forward to continuing to deepen our relationships with local stakeholders in France.”

Sonder has met with a number of local stakeholders, including an introductory meeting at Paris City Hall with the Deputy Mayor in charge of Tourism, Frederic Hocquard, who welcomed the arrival of Sonder as a new hospitality provider to Paris.

"We are delighted to welcome a new provider to the Paris tourist market in the 8th arrondissement/district, with a quality project that reconciles heritage preservation with the new expectations of international tourists," said Jeanne D'Hauteserre, Mayor of the 8th district of Paris.

"In these difficult times for the tourism sector, I am pleased to welcome Sonder, which has chosen to set up in my constituency, near the Champs-Elysées Avenue. This project contributes to the local economy as well as the strengthening of the tourism offer and allows for a sophisticated digital experience,” said Sylvain Maillard, Member of the National Assembly for Paris.

Headquartered in San Francisco, Sonder operates in 35+ cities across ten countries, and has approximately 15,000 live and contracted units worldwide. The company partners with real estate owners and landlords to lease hotel and apartment buildings and designs, manages and operates them. Sonder distinguishes itself in the hospitality industry through forward thinking design and by infusing technology into its guest experience. This tech-enabled experience puts guests in full control of their stay. They can access everything they need – from booking, to interacting with guest services, to check-out – via their own mobile device from anywhere and at any time, using the Sonder app.

The Sonder Atala Paris is located minutes from major tourist attractions, including the Arc de Triomphe, and boasts an art deco atmosphere with an emphasis on contemporary artwork throughout the property. A hidden garden and terrace are also available for guests to use, boasting comfortable and inviting seating in unique, modern yurt designs.

The hotel also features work from notable contemporary artists including Lisa Pappon, a Brazilian ceramic artist, French photographer Mathieu Detaint, French artist Deborah Sportes, French sculptor Jean-Pierre Moscovino, among others.

Sonder’s expansion into France follows the recent news of the Company’s plans to be publicly listed through a business combination with Gores Metropoulos II (Nasdaq: GMIIU, GMII and GMIIW). The company also recently announced expansions of its operations in the Middle East and Mexico.

To explore Sonder real estate partnership opportunities, please contact [email protected].

About Sonder

Sonder (NASDAQ: SOND) is revolutionizing hospitality through innovative, tech-enabled service and inspiring, thoughtfully designed accommodations combined into one seamless experience. Launched in 2014 and headquartered in San Francisco, Sonder provides a variety of accommodation options — from spacious rooms to fully-equipped suites and apartments — found in over 40 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. Complete with self-service features, simple check-in and 24/7 on-the-ground support, amenities and services at Sonder are just a tap away, making a world of better stays open to all.

To learn more, visit www.sonder.com or follow Sonder on Facebook, Twitter or Instagram.

Download the Sonder app on Apple or Google Play.

Fiona Story
Sonder Inc.