Industry Update
Press Release12 October 2021

Leaders Rally Together to Awaken the Hospitality Industry

More than 100 of the industry’s top creative minds who are owners and operators of some of the world’s most amazing hotel properties will speak on the secrets of their success in this digital-only event

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LOS ANGELES, CA - BLLA (Boutique Lifestyle Leaders Association) is formally announcing the next conference taking place October 25-26 is being held virtually to allow a more global audience to participate. The association is well known for its experiential events having held 2 other digital events in the past 4 months. With more than 75 speakers ready to light the stage up with incredible content you may not hear elsewhere, now is the perfect time for attendees and sponsors to participate. Tickets are available for both Members and non-Members and there is a VIP option offering an extended amount of time to view the recordings of more than 40 sessions after the 2-day event.

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The full list of speakers at the conference is an outline of some of the best in hospitality in the broader more inclusive sense. Keynotes from Todd English, an American celebrity chef, restaurateur, author, and television personality to James Bermingham, the new CEO of Virgin Hotels, the list is both wide and varied with many speaking for the very first time from their global home. Valentina De Santis, CEO of the Grand Hotel Tremezzo - Lake Como in Italy as well as Manfredi Rizzuto, Owner of the Susafa in Italy (click here to experience pure boutique hospitality). The founder of 21C Museum Hotels, Steve Wilson, and the CEO of the brand, Sarah Robbins will share the successes of a museum concept experience inside a boutique hotel brand (click here to see what Steve’s vision was from the very beginning of 21C).

“This year’s theme is about the awakening happening in hospitality right now. We have noticed a shift in mindset aligning with purpose, passion, and harmony. We are seeing that boutique hoteliers are becoming artisans, creating masterpieces that embody a sense of belonging for travelers. Together, as a community, we are co-creating a new way to travel, a new way to experience life. This conference is the central platform for new ideas to be born and for magic to take place,” says Ariela Kiradjian, COO of BLLA.

The Agenda has more than 75 sessions including presentations, keynotes, boot camps on various subjects, fireside chats with iconic leaders, and much more. BLLA also invited some of the industry’s top hospitality association chiefs to participate with an update. “We are an open and all-inclusive association who loves to engage the broader industry,” said Frances Kiradjian, CEO. “We are all in this together and the pandemic has shown that more than in the past I believe. Collaboration, friendly, generous, and open communication help us all rise together for the greater good. That might be a cliche, but it’s truly heartfelt.”

The support of our TOP SPONSORS contributes greatly to the success of this event. Thank you to the following: Curator Hotel & Resort Collection, C2C Designs, Lutron Electronics, Greenberg Traurig, World Cinema, Cloudbeds, StayBoutique, Boutique Money Group.

Our wonderful Supporters for this event include: ABD Creative, Aethos Hotels, AFAR, AHLA, Alila Villas Uluwatu, Amek Group, andBeyond, ASH NYC, Baker Hostetler LLP, BRIDGETON, Cap Karoso, Casas Latinas, Casetta Group, cb5 Hospitality Consultants, CERVO Mountain Resort, Chablé Hotels, Coi Restaurant, Collective Work, Copeland Hospitality, Curator Hotel & Resort Collection, Curioso, Curry Spa Consulting, Determined by Design, Dream Hotel Hollywood, Eaton Workshop, Eclectic Companies, Edyn Group, EHL, Enchantment Group, EOS Hospitality, Escape Hospitality, Freehand Hotels, Foster Supply Hospitality, GenGuru, Geolo Capital, Gold-Diggers, Grand Hotel -Como, HAMA, Hawkins International PR, HFTP, Hidden Hills Villas, Highgate, Hotel Dryce, Hotel Hugo, Hotel Hendricks, Hotel Saint Vincent, HOTREC, HOY Hotel Paris, HSMAI, Islyn Studio, JF Capital Advisors, JMBM, Kate Burda & Co., KIPR Global, LeBLANC+SMITH, Lutron Electronics, Marcus Hotels & Resorts, Massimo & Partners, MCR, Mii Amo, Mogul Recruiter, MUSA, NABHOOD, Outsite, Premiere Advisory Group, Rockhouse Hotel & Rockhouse Foundation, Sagra, Salt Hotels, Sandstone, Satellite Office, Scribner's Catskill Lodge, Spata Global Design Group, Standard International, Studio Nilebrand, Susafa, Therabody, The Crypt Gallery, The Grove Cafe & Market, The James Beard Foundation, The June Motel, The Madison Melle Agency, The Siren Hotel, The Slate, The Tasting Kitchen, Todd English Enterprises, Transformational Travel Council, Treehotel, Trunk Hotel, Villa Eden, Virgin Hotels, World Cinema, Wylder Hotels, The Lodging Conference, JMBM, Hotel Business, Today's Hotelier, Hotel Online, HospitalityNet, LODGING, Hotel Management, The Company Dime, Boutique Design, Hotel Executive, Hospitality Design, eHotelier, HotelNewsNow and many more.

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About the Boutique Lifestyle Leaders Association (BLLA) -

The official organization for the world"s boutique lifestyle leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, the BLLA"s network has grown beyond its hotel foundation to welcome more passionate entrepreneurs, businesses and purveyors that amplify the boutique lifestyle. BLLA is a catalyst for trends and the future of boutique. blla.org

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