In anticipation of what’s expected to be a busy holiday shopping season, retailers already strapped for talent have been announcing plans to hire seasonal workers. Meanwhile, Target last month said it would scale back its holiday hiring, not because it’s been immune to the effects of the retail industry’s labor shortage, but because it believes doing so will allow it to better invest in current employees.

By bringing on fewer holiday hires, the company said it could offer year-round workers more flexibility in the form of additional shift options, not to mention the opportunity to earn top dollar—Target has also announced it will pay those who work weekends and holidays an extra $2 an hour, on top of its $15 minimum wage.

This sort of attention to its workforce helped Target climb 117 spots to earn No. 25 on our annual list of the World’s Best Employers. Forbes partnered with market research company Statista to compile the ranking by surveying 150,000 full-time and part-time workers from 58 countries working for multinational companies and institutions. Survey participants were asked to rate their willingness to recommend their own employers to friends and family. They were also asked to evaluate other employers in their respective industries that stood out positively or negatively. The list is composed of 750 companies that received the highest scores.

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