Tourism’s Sustainable Future Outlined at Barcelona Summit

UNWTO joined the Advanced Leadership Foundation and the Incyde Foundation of the Chambers of Commerce of Spain for the opening day of the Future of Tourism World Summit (26-27 October 2021). The Summit represents the first time the sector has been brought together to look ahead held since the start of the pandemic.

Highlighting the unprecedented relevance of tourism, the Summit counts on the participation of leaders from business, politics and the international arena, with His Majesty King Felipe VI of Spain serving as Honorary President. Joining UNWTO Secretary-General Zurab Pololikashvili were Rebeca Grynspan, Secretary-General of the United Nations Conference on Trade and Development (UNCTAD), Mauricio Claver-Carone, President of the Inter-American Development Bank (IADB), Juan Carlos Salazar, Secretary-General of the International Civil Aviation Organization (ICAO), Reyes Maroto, Minister of Industry, Commerce and Tourism of Spain, Juan Verde, President of the Advanced Leadership Foundation, and José Luis Bonet, President of the Chambers of Commerce of Spain. Alongside them were 10 Ministers of Tourism attending in person, with more Ministers joining virtually.

Collaboration, financing and innovation

UNWTO Secretary-General Zurab Pololikashvili said: “This Summit makes clear the importance of collaboration, as well as the vital role funding tourism and harnessing the power of innovation will play in building a more resilient and sustainable tourism.”

Joining Secretary-General Pololikashvili for a high-level debate on ‘Funding the Future of Tourism’, UNCTAD Secretary-General Rebeca Grynspan stressed that “tourism needs political support and investment”. Ms Grynspan credited UNWTO for its work in promoting accreditation and certifications since the start of the crisis and added: “Tourism can be a very good energy and force to build back better, differently and together.”

In a programme which reflected the key priorities of UNWTO and global tourism in general, the focus of the first day was on funding the future of tourism, particularly accelerating the shift towards net-zero growth. With world leaders set to arrive in Glasgow for the United Nations Climate Change Conference (COP26) next week, the discussions in Barcelona made clear tourism’s determination to embrace innovation and secure the funding necessary to enable the sector lives up to its climate action responsibilities.

Barcelona ‘Call to Action’

The Summit will culminate in the ‘Barcelona Call to Action’, a statement of intent signed by governments, destinations and businesses outlining a shared vision for a greener, more inclusive and resilient tourism, citing the sector’s potential contribution to the Sustainable Development Goals and the shift to net-zero.

RELATED LINKS

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

UNWTO Communications Department
+34 91 567 8100
UN Tourism