Meliá Boosts the Recovery of International Visitors to Its Hotels in the USA after the Reopening of Borders

• The number of new bookings is 5% higher than in the same period in 2019, with New York already among the top 10 most popular destinations on melia.com
• The company launches a special “pay 3, stay 4” campaign to continue boosting reservations in its US hotels

As of November 8, travellers from United Kingdom and 32 other countries that have been fully vaccinated will once again be able to travel to the United States. The reopening of borders after 18 months of international isolation has led many travellers to make a trip to one of the most popular destinations in the world, which has lost none of its appeal (according to data from ForwardsKeys, flight reservations from the European Union soared by 185% after the announcement).

With the lifting of travel restrictions, Meliá Hotels International is confident that there will be a speedy recovery in international demand for its two hotels in the USA: the INNSiDE New York Nomad, in the heart of Manhattan, and the Meliá Orlando Celebration, just a few minutes from Walt Disney World and Universal Studios, the largest theme park area in the world. The number of reservations in both hotels is already 5% higher than in the same period in 2019, prior to the pandemic. At the INNSiDE New York, located in the famous Chelsea neighbourhood in central Manhattan, 45% of the new bookings are already from international markets, while the figure is now 30% at the Meliá Orlando, led by European countries and followed by Argentina and Canada.

To continue stimulating demand, Meliá has just launched a special campaign through all its direct channels and travel agencies with the tagline “we can't wait to see you again". Up to November 15, customers can book 4 nights for the price of 3 at INNSiDE New York Nomad or Meliá Orlando for any stay up to Easter 2022, in addition to enjoying all the benefits of the Stay Safe with Meliá programme which guarantees all the health and safety measures in hotels to ensure a safe stay.

The desire to travel to the United States after 18 months of isolation has also led the company to enhance the experience of guests with a little American culture. In line with the brand philosophy of building a connection between the hotel and the destination, guests will get information during their stay about the most deeply rooted traditions in American popular culture, such as the upcoming Thanksgiving holiday or Christmas celebrations, as well as other tips and information of interest about the cultural agenda in the destination. “We want customers to see how enthusiastic our teams are and give them the warmest welcome after so many months, and at the same time making sure we help them discover all the magic of American culture through its most traditional celebrations", explained Sara Ranghi, Marketing Director for Meliá in America.​