HSMAI and HFTP announce Technology Innovation for 2021 Adrian Awards — Source: HSMAI

The 2021 HSMAI Adrian Awards competition features a new Technology Innovation entry category in cooperation with HFTP. This category will honor innovations in sales, marketing & guest satisfaction, revenue optimization technology and platforms that are powering the recovery.

For 64 years the HSMAI Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations. This year’s competition focuses on capturing the great work done by hotels, destinations and their partners to get the country moving again.

2021 Focus Categories:

  • Recovery Marketing – Brand positioning/motivational messaging that made the traveling public know that the hotels and destinations were open for business and ready to safely welcome guests.
  • NEW! Recovery Campaign Evolution – Campaigns entered in the 2020 competition will be eligible again if the new entry shows how the campaign evolved as the industry moved into recovery.
  • Corporate Social Responsibility – Honoring how brands, properties and destinations supported people and communities impacted by the pandemic into their recovery efforts.
  • NEW! Diversity Marketing: Showcasing the commitment to advance diversity in the hospitality industry and to recognize those organizations who have made strides to adopt diversity in their marketing communications. Single and Campaign entry options.

PLUS: More than 20 advertising, digital marketing, and public relations categories.

Learn more & enter

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Commercial Strategy Conference, Sales Leader Forum, and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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