STR: London hotel performance reached pandemic-era highs in October
London’s hotel industry reported its highest performance levels of the pandemic-era, according to preliminary October 2021 data from STR.
- Occupancy: 65.4%
- Average daily rate (ADR): GBP145.63
- Revenue per available room (RevPAR): GBP95.22
Each of the three key performance metrics were the highest for any month since February 2020.
Even with the overall improvement, London’s performance remained well below the pre-pandemic comparables from October 2019: occupancy (87.4%), ADR (GBP160.19) and RevPAR (GBP139.98).
All of STR’s COVID-19 analysis can be found here.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.