Valor Hospitality Partners Announces Joint Venture with Moroccan Real Estate Operator, Yamed Group

ATLANTA, Ga. – Valor Hospitality Partners, a global, full-service hotel acquisition, development, management and asset management company, announced today their joint venture, Valor Hospitality North and West Africa (NWA), in partnership with industry leading real estate asset manager, investor, and operator, Yamed Group. This joint venture highlights the pairs’ ambition to be the leader in hotel investment and management through Morocco, Tunisia, Egypt, Senegal and Ivory Coast.

The new partnership utilizes Valor Hospitality Partners’ unique industry expertise from managing over 80 global hotel assets throughout the Americans, Europe, Sub-Saharan region of Africa and the Middle East, as well as Yamed Group's expertise in the investment and real estate services business and its knowledge of the Moroccan and regional market. By combining these companies’ experience and reputations, Valor Hospitality NWA offers tailor-made solutions, creates value for hotels and allows for alignment between the interests of hotel owners and those of the international brands as well as independent assets.

"We are thrilled to bring our expertise to the North and West Africa region in combination with the Yamed Group. They are the ideal partner for Valor because they share our lofty goal to become the market leader in hospitality operations and management in Morocco and overall region,” said Valor Hospitality CEO and co-founder Euan McGlashan. “Third-party management may be new to the region, but by working with our new partners at Yamed Group, Valor is up for the challenge to reimagine hospitality in North and West Africa.”

This strategic partnership allows international hotel brands to have a commercially attractive alternative to the traditional direct management structure, allowing them to have rapid development in new destinations, including franchise agreements, both faster to negotiate and close, and low capital with a low level of risk. Valor Hospitality will also operate independent hotels where owners are applicable.

“As Morocco is one of the continent’s leading tourist destinations, we are so excited about the massive opportunity to partner with Valor Hospitality to create Valor Hospitality NWA and bring total restructure to how hotel brands and owners alike operate in the region,” said Yamed Group CEO and founder Karim Beqqali.

For more information on Valor Hospitality Partners, this joint venture and their global properties, visit valorhospitality.com.

About Yamed Group

Born in 2013 from a meeting between Karim Beqqali, a real estate investment professional who has worked in major international real estate groups in several European markets and in Morocco, and the late Arnaud de Ménibus, founder of Yam Invest – a European investment company who has to his credit the acquisition, recovery and sale of Cogedim (leader in investment and real estate development in France), Yamed Group is the result of a common ambition to support the Moroccan real estate market in its development.
Creator of value for its customers, partners and ecosystem, Yamed Group covers through its business lines the entire value chain of the real estate industry, from asset management to property administration through real estate development, architecture, delegated project management and marketing. More recently, the Group has also diversified into the investment and management businesses in the hotel industry.
The Group relies on its activities on leading institutional partners and operates under the supervision of a Board of Directors composed of 80% of independent international members, all of whom have significant experience with world-class players in the real estate and finance professions. Favoring a tailor-made approach adapted to the needs of its customers and partners, the alignment of interests is at the heart of the Group's culture, which has notably built its development momentum on its ability to mobilize its own funds in the service of its direct investment activity alongside its co-investors in vehicles managed by its teams.