Laasie Names Puzzle Partner as Its Agency of Record to Usher in a New Era of Hospitality Loyalty
Laasie to leverage Puzzle Partner’s extensive industry expertise to effectively disrupt the market with their innovative new take on traditional loyalty hotel programs
Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency, has been selected as the agency of record for Laasie, an AI-powered rewards platform disrupting guest loyalty. Following a competitive agency review process, Laasie understood the value of Puzzle Partner's strategic integrated approach. The agency will lead branding, content, and public relations to reflect Laasie's innovative mission to disrupt the guest...
Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency, has been selected as the agency of record for Laasie, an AI-powered rewards platform disrupting guest loyalty. Following a competitive agency review process, Laasie understood the value of Puzzle Partner's strategic integrated approach. The agency will lead branding, content, and public relations to reflect Laasie's innovative mission to disrupt the guest loyalty space.
Shifting away from the point-based models of the past, the Laasie platform motivates customer loyalty with personalized, instantly-selectable rewards that help hospitality brands increase net revenue, drive member engagement, and build dynamic customer relationships.
“With a proven track record of making an impact, there is no other agency that has the breadth of knowledge and deep domain experience,” shares Ellis Connolly, CRO of Laasie. “We’re introducing something completely new and feel confident Puzzle Partner’s impressive hospitality pedigree, unique strategic approach, and fearless creativity will help bring our story to life.”
Puzzle Partner, trusted by some of the industry’s most innovative companies, offers a full suite of marketing services and hands-on support to drive growth and performance. With a holistic approach that includes public relations, brand strategy, messaging, content marketing, and demand gen campaigns, the agency has a proven track record of success helping companies achieve their goals, including successful exits, funding rounds, acquisitions, and performance growth.
“Laasie is positioned to impact a segment of our industry that is not only ripe for disruption – it’s long overdue,” explains Alan Young, co-founder of Puzzle Partner. “For years, loyalty programs have left much to be desired, and they have failed to delight guests or benefit hotels. Fortunately, Laasie flips this legacy approach on its head and leverages a new, dynamic incentive platform that rewards customers for their actions in real-time. Laasie s a brand with momentum, and we look forward to working with such a visionary team.”
The Laasie platform is simple yet effective. Leveraging AI, it is designed to incentivize guests booking on the hotel’s website and reward them while on-property or traveling home. Laasie also generates valuable insights from every interaction. The result - increased conversions and net revenue, positive reviews, as well as a legion of loyal, satisfied guests.
“We know that guests want instant gratification and recognition with every brand interaction, so that is precisely the platform that we’ve created,” shares Jen Wong, CEO of Laasie. “Given their breadth of experience representing brands in the hotel technology space, we value Puzzle Partner’s expertise and strategic vision, and we are excited to partner with them.”
For more information, visit puzzlepartner.co.
About Laasie
Laasie powers a new kind of loyalty for 1,200 hotels & resorts through AI and a network of 1,000+ instant gratification partners. No points, no tiers, no waiting for qualification. Awarded the #1 Direct Booking Platform by HotelTechAwards, Laasie incentivizes conversion and retention, driving over $500 million in direct bookings.
Today’s savvy customers are uninspired by yesterday’s rigid loyalty programs, often leaving with unused points and limited brand affinity. Laasie uses artificial intelligence and big data to dynamically create loyalty with personalized, instant rewards that motivate customer actions like booking directly, making a return visit, joining a marketing program for offers, and more. The result? Customers enjoy enriched experiences with each brand interaction and partners benefit with increased net revenue, actionable data insights, strengthened customer relationships, and a scalable loyalty program that increases the lifetime value of every customer.
To learn more, visit laasie.ai
About Puzzle Partner
Puzzle Partner is the strategic marketing and communications firm behind some of the most ambitious brands in hospitality, travel, and technology. For over a decade, we’ve helped clients outperform the competition, achieve high-value exits, and expand into new markets—including a recent client acquisition valued at nearly $100 million.
We partner with bold innovators to sharpen their positioning, build momentum, and elevate their executives into recognized industry leaders. Whether you’re launching, scaling, or preparing for acquisition, we help you cut through noise, attract the right attention, and grow with clarity and purpose.
Where others rely on buzzwords and boilerplate, we bring substance. Our team is immersed in your world and understands your business—even the most complex technology—from day one. No hand-holding. No learning curve. Just strategic, senior-level execution designed to move the needle.
Headquartered in Toronto with global reach, Puzzle Partner Ltd. remains fiercely independent and privately held—just like the visionary brands it amplifies. Learn more at PuzzlePartner.co
Media Contact
Lauren Ramesbottom
VP of Strategic Storytelling and Content [email protected]