M3, along with other hotel tech providers, has successfully helped launch HospitalityForPeace.org. Through the alliance of these hospitality and hospitality-related companies, the hotel industry has come together to help provide Ukraine with much-needed relief and aid. These donations, currently totaling more than $350,000 raised by the organization, will be distributed through boots-on-the-ground charities. M3's donation was specifically targeted to the World Central Kitchen, https://wck.org/.

Ukrainians are currently facing the worst humanitarian crisis the world has seen in decades. The number of attacks are escalating each day, with no end in sight. Ukraine's infrastructure is being attacked and destroyed, including hospitals where mothers welcome new life and schools that children have always considered a safe space. Ukrainians' access to the internet has also been manipulated over the past couple of weeks, causing a lack of communication to coordinate news and strategy for the country.

"We watched the humanitarian crisis unfolding in Ukraine as a community and agreed that we couldn't stand idly by. Collectively we decided that we'd be able to make more of an impact together than through individual company initiatives," says project organizer Adam Hollander, "The fact that within the first week of launching this initiative, we've already raised more than $290k is a testament to the rapid impact we can have by working together as an industry."

The inhumane activities in Ukraine are having devastating effects on countless innocent lives and continue to be an impediment to global peace. Through this initiative, M3 is contributing with the hope that it can directly assist those in need while promoting peace for all.

"M3 is more than software and more than technology. M3 is an organization with a heart, and it beats loudly for those suffering in Ukraine." Said Scott Watson, CSMO at M3.

To learn more about Hospitality for Peace, please visit https://partners.hoteltechreport.com/hospitality-for-peace/

About M3

Built by hoteliers exclusively for hoteliersTM, M3 is a robust cloud-based financial solution and services company serving over 8,000 properties and hotel-related entities across North America's hospitality sector helping drive cost savings, revenue enhancement, and business insight. With 25 years in business and growing, M3 touts a 95 percent customer retention rate. Used by over 1,000 management groups and owner-operators and hotels of all sizes, the solution works seamlessly with other key systems and tools in the hospitality industry. It offers robust accounting and financial analysis across entire portfolios with optional operations and time management features. M3's Professional Services team provides on-demand, outsourced accounting and bookkeeping support for hotels and portfolios of any size by offering a full range of customized accounting solutions that can scale with each hotelier's needs. Privately held and employee-owned, M3 continues to constantly enhance products and services with regular releases and updates. "M3", "CoreSelect", "M3 Concierge", and "Accounting Core" are all trademarks owned by M3; all other marks are owned by their respective owners. For more information, visit www.m3as.com.

Haley Wolf
Marketing and Public Relations Manager
+1 770 533 0545

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