The Hotels Network launches Hotelier Rates, making hotel employee rates available to every hotelier in the world
A brand-new industry initiative that is a win-win for both hotel brands and their employees.
The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of Hotelier Rates, the first global network of hotels providing their best deals to other hoteliers. This exciting initiative provides a welcome boost to the industry by offering hotel brands a new channel to bolster their direct bookings while granting hotel employees access to exclusive industry rates across a global network of hotels.
The Hotels Network (THN), a full-stack direct growth platform for hotels, has announced the launch of Hotelier Rates, the first global network of hotels providing their best deals to other hoteliers. This exciting initiative provides a welcome boost to the industry by offering hotel brands a new channel to bolster their direct bookings while granting hotel employees access to exclusive industry rates across a global network of hotels. What’s more, participating in the program is completely free of charge, with no hidden costs.
The company’s goal is, and always has been, to create a network of hotels and hoteliers that can learn from one another, grow within the network, and collectively be more efficient and profitable as a result. Leveraging the power of the network effect, Hotelier Rates was born out of the simple idea of making travel more accessible for hotel employees while staying true to THN’s core mission of helping brands to grow their direct channel.
How does Hotelier Rates work?
The concept itself is very straightforward. Hotelier Rates is intended to simply be an online platform to connect hotel brands with other industry personnel and facilitate the sharing of hotelier-to-hotelier rates across a worldwide network of members. Unlike an OTA, the bookings are not made on the Hotelier Rates platform. It’s all about direct bookings and driving traffic to the hotel’s brand.com website. The setup is also extremely quick and easy:
For hotels
- A hotel creates an account for free and completes their profile on Hotelier Rates, including an exclusive industry rate for other hotel employees.
- The offer is then visible to logged-in members only and includes a link to the hotel’s website so that guests can make a booking directly with the hotel.
- These bookings generate additional direct revenue for the hotel, with no fees and no commissions.
For hotel employees
- A hotelier registers as a member for free using their work email address.
- When logged-in, members can browse the other hotel offers in the network and take advantage of these discounts when traveling.
- Once again, there is no subscription fee or commissions to pay.
“It’s common practice for hoteliers to ask other hoteliers for special rates at their hotel. Thanks to Hotelier Rates, there is now a platform to make this process faster and easier while giving hotel brands a shop window to reach a much wider audience,” commented Juanjo Rodriguez, Founder of The Hotels Network. ”With our existing network of over 14,000 hotels worldwide, we saw this as a unique opportunity to not only provide an additional level of service to our hotel clients, but also lead by example and help to drive the industry’s recovery from the inside out."
About The Hotels Network
The Hotels Network, a Lighthouse company, is an inventive technology company working with over 20,000 hotels around the globe. Boasting an international team of specialists with deep expertise in hospitality, product design and consumer marketing, the company offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.
In addition to price comparison, reviews summary, and a suite of personalization options, THN's Direct AI Suite is deeply integrated in their platform, from predictive analytics to generative AI. Predictive Personalization uses machine learning to predict user behavior and automatically tailor messaging and offers for each user. BenchDirect's benchmarking tool provides unmatched competitive data for the direct channel. Recent innovations include KITT, an AI-powered receptionist, and Loyalty Lite, a seamless guest login tool for personalized booking experiences.
THN is proud to have been recognized for the company's product innovations, rapid growth, and unique workplace culture for the third year in a row, most recently named the Best Direct Booking Tool for 2025 in the prestigious HotelTechAwards.
For more information about THN, visit https://thehotelsnetwork.com/en or contact [email protected].