Beckett Locke - Dublin, Ireland — Photo by BLLA
Bermonds Locke - London, UK — Photo by BLLA
Buckle Street Studios by Locke - London, UK — Photo by BLLA
Eden Locke - Edinburgh, UK — Photo by BLLA
Kingsland Locke - London, UK — Photo by BLLA
Leman Locke - London, UK — Photo by BLLA
Locke at Broken Wharf - London, UK — Photo by BLLA
Schwan Locke - Munich, Germany — Photo by BLLA
Turing Locke - Cambridge, UK — Photo by BLLA
Whitworth Locke - Manchester, UK — Photo by BLLA
Zanzibar Locke - Dublin, Ireland — Photo by BLLA

LOS ANGELES - Pioneering European hospitality group, edyn, joins BLLA’s distinguished program for authentic boutique and lifestyle hotels. edyn’s Chief Development Officer, Eric Jafari, joined the Boutique Lifestyle Leaders Association as an Advisory Board member for 2022.

Through BLLA’s vetted application process, edyn’s lifestyle aparthotel brand, Locke, was accepted into the exclusive program, including:

Beckett Locke - Dublin, Ireland, Bermonds Locke - London, UK, Buckle Street Studios by Locke - London, UK, Eden Locke - Edinburgh, UK, Kingsland Locke - London, UK, Leman Locke - London, UK, Locke at Broken Wharf - London, UK, Schwan Locke - Munich, Germany, Turing Locke - Cambridge, UK, Whitworth Locke - Manchester, UK, Zanzibar Locke - Dublin, Ireland.

BLLA’s Founder & CEO, Frances Kiradjian, and Partner & COO, Ariela Kiradjian, are honored to welcome edyn and Locke to the boutique community. “We could not be more excited to include all of these incredible boutique properties into the BLLA family and be promoted as a cherry-picked hotel on our StayBoutique booking site which follows a direct-booking procedure and chat feature for travelers,” stated Frances Kiradjian. “Locke properties truly embrace that boutique ethos in the UK and Europe, and we look forward to their future expansion.”

“We are also thrilled to include Eric Jafari on our 2022 Board of Directors. His distinctive insight into development of incredible European boutique hotels and concepts will be highly valued by the BLLA membership-at-large,” stated Ariela Kiradjian who leads the BLLA Board and Committees.

Eric Jafari, who started his first term on the BLLA Board of Advisors states, “I’m thrilled to join the BLLA Board of Advisors alongside so many esteemed members of the boutique hotel movement. For me, I consider boutique hospitality as a form of multi-sensory art, which aims to democratise experiences and redefine individuals’ perceptions of the world; that’s our ambition with Locke, where each property is a unique and genuine reflection of its surrounding neighbourhood.”

edyn will unite with the best in boutique to continue the global mission of BLLA:

To counteract corporate monotony and champion creativity. To forget the forgettable and forge the once-in-a-lifetime. To break down doors and link the most brilliant minds in the industry. To build on our now 10-year legacy of reimagining the multifaceted future of boutique — together.

About edyn

edyn is a pioneering hospitality group that is revolutionising the extended stay sector. edyn was built on the philosophy that travel should be a rich journey of discovery, providing unique experiences that inspire, whether traveling for business or leisure. For more than 20 years, the group has expressed this vision through the development of a unique and diverse portfolio of properties reflecting the evolution of the travel and hospitality industries. The group operates an extensive range of properties across the UK and Europe, including its iconic lifestyle brand Locke, and Cove, which offers serviced apartments for the modern traveler. Together, alongside an extensive network of partners around the world, edyn has a created global ecosystem consisting of more than 80,000 sites in 260 locations.

For more information, please visit: www.findingedyn.com

About BLLA

The official organization for the world's independent boutique lifestyle hotels and leaders who are entrepreneurs themselves, promoting capital, resources, connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community currently extends to more than 10,000 verified boutique and lifestyle hotels. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com. BLLA is also a capital/partner matchmaker via its Boutique Money Group division.

The corporate manifesto is: Experience the intention behind the brand.

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