Podcast: The Marriage of Revenue Management and Marketing
Cogwheel Marketing’s Stephanie Smith and Topline Revenue‘s Connor Vanderholm sit down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Revenue Management + Marketing = The Perfect Match. ❤️
Cogwheel Marketing’s Stephanie Smith and Topline Revenue‘s Connor Vanderholm sit down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.
Highlights and Time Stamps
- Target Segments and understanding competition per segment (02:45)
- Packages (08:08)
- OTA Strategy (14:30)
- Package Parity (17:45)
- Understanding demand that exists in the market (24:24)
- Revenue and Marketing Swapping Roles (31:46)
*Originally recorded in March 2022 and posted with Revenue Hub.
About Cogwheel Marketing
Cogwheel Marketing™️ is a digital marketing agency specializing in branded and soft branded hotels, leveraging each brand’s capabilities and coupling that with supplemental strategies to maximize total online presence through digital marketing and advertising. The process starts with identifying gaps in a hotel’s online presence, aligning hotel and revenue goals, and then developing a strategy with tactics to close those gaps. Their reporting and business intelligence tool, Cogwheel Analytics™️, aggregates data across the customer booking journey to identify trends and benchmark marketing data across hundreds of hotels.
Media Contact
Stephanie Smith
Founder and Digital Matriarch [email protected] +1 540 239 1052