Podcast: Branded Hotel Marketing Demystified: What is it and What Hoteliers Should Know
Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts.
Cogwheel Marketing’s Stephanie Smith and Cory Falter from the InnSync Show, a part of Lure Agency, discuss the importance of maximizing your brand’s marketing efforts.
In this podcast, we attempt to demystify hotel brand marketing so hoteliers know where enterprise level marketing stops and hotel level marketing begins. Then we take some tangents to talk about dark social, testimonials and more!
Podcast Highlights
- Where does Brand Marketing Stop and Hotel Marketing begin? (1:04)
- What tools should branded hotels be using? (4:02)
- What is Koddi? (5:13)
- The importance of photography (7:30)
- The concept of “Dark Social” (10:00)
- Are video testimonials effective? (11:50)
- Is your marketing set up for success? (14:51)
- What differentiates a product from the competitor? (18:57)
- What’s the “Secret Sauce”? (23:23)
*Originally recorded and posted on YouTube April 2022
More about Cory and Lure Agency
Cory Falter is Principal at Lure Agency where they empower B2B Hospitality companies to identify, convert, and retain more revenue with our proven science and soul marketing methodology. Contact Cory here or on LinkedIn.
About Cogwheel Marketing
Cogwheel Marketing™️ is a digital marketing agency specializing in branded and soft branded hotels, leveraging each brand’s capabilities and coupling that with supplemental strategies to maximize total online presence through digital marketing and advertising. The process starts with identifying gaps in a hotel’s online presence, aligning hotel and revenue goals, and then developing a strategy with tactics to close those gaps. Their reporting and business intelligence tool, Cogwheel Analytics™️, aggregates data across the customer booking journey to identify trends and benchmark marketing data across hundreds of hotels.
Media Contact
Stephanie Smith
Founder and Digital Matriarch [email protected] +1 540 239 1052