Munich – We are all individuals, and we want and expect to be treated as such by our service providers, including hotels. However, personalization & individualization are two of the biggest problems today’s hoteliers face. In our latest White Paper, Michael Toedt explores the flaws behind the outdated email marketing processes still used by most hotel companies and why target groups are outdated. It describes alternative solutions that can deliver a truly guest-centric tech environment offering a wealth of benefits to hoteliers and customers alike.
As one of the Top 5 innovators in the hospitality sector for Artificial Intelligence awarded by h2c, dailypoint™ is constantly working to introduce new technology to improve guest experiences and streamline processes for hotels. We’re proud to introduce our latest innovation – the revolution in guest communication:
the dailypoint™ Content Bot
This innovative software solution integrates seamlessly with the guest information held in the Central Data Management platform. The Content Bot uses AI to match guest interests with the relevant pieces of Marketing content. It picks the relevant content pieces, sorts them according to their relevance into the right sequence, and creates an individual newsletter for each guest.
Curious? Download the new White Paper now.
You can also meet Michael during HITEC in Orlando. The world’s largest hospitality technology trade show will be held from June 27-30, 2022, and dailypoint™ will be present at booth #1211.
During HITEC, Dr. Michael Toedt will speak about “the future of email marketing at hotels” on June 28 at 13:45 pm – Exhibitor Tutorial 5A.
About dailypoint™ – Software made by Toedt, Dr. Selk & Coll. GmbH
dailypoint™ is the leading Data Management and CRM platform for demanding individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter, or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile like never before.
The cloud-based SAAS solution consists of 16 modules and is complemented by the dailypoint™ Marketplace with almost 200 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.
dailypoint™ is headquartered in Munich, Germany, and is sold and supported worldwide directly or through its distribution partners D-EDGE and XNProtel. For more information, please click www.dailypoint.com
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