Experimental Group acquires two hotels in Biarritz, on the south west coast of France
Experimental Group, the French-born contemporary hospitality group, has acquired two hotels, The Regina and Le Garage, in the coastal town of Biarritz, in the Basque region. The group continues its expansion into Europe and the US, after it announced a €350 million investment earlier this year.
The Regina Hotel & Spa, which opened in 1907, is a legendary hotel, located overlooking the Atlantic with views across to the Biarritz lighthouse. The iconic Belle Époque-style building houses 72 rooms, a restaurant and bar and a spa, with an outdoor swimming pool.
Next door, lies Le Garage, a former classic automobile garage that became a boutique hotel in 2020. The 27 key property boasts incredible architecture throughout, welcoming guests through the vast arch door through to suites with private terraces, and a swimming pool.
Within time, Experimental Group will refurbish both properties and relaunch them as part of the collection, impressing their unique “Made in France” approach on the design, food and beverage and atmosphere to create a new destination in the Basque coastal resort. Until then, both hotels will continue to run business as usual.
Olivier Bon comments: “We are thrilled to have found not one, but two iconic properties in Biarritz to become part of our collection. We have been looking to open in the area for years and were waiting for the right address, where we feel we can create our signature style of hospitality and welcome our regular Experimental guests, many of whom are frequent visitors to the town. The Regina and Le Garage are such incredible properties, we are so excited to give them a new lease of life and bring the Experimental brand to Biarritz.”
About Experimental Group
The Experimental Group was founded in 2007 by three childhood friends, Olivier Bon, Pierre-Charles Cros and Romée de Goriainoff. Xavier Padovani later joined them and their shared vision: to offer the ultimate hospitality experience to an ever-demanding clientele. Celebrated for bringing the cocktail bar culture to Paris, the Experimental Group operates four Experimental Cocktail Club bars in Paris, London, Venice and Verbier; three wine bars, Compagnie des Vins Surnaturels, in Paris, London and New York City; ten restaurants and beach clubs in Menorca, Verbier, Paris, Venice, Ibiza and London; and eight hotels in London, the Cotswolds, Paris, Ibiza, Verbier, Menorca and Venice.
