Hotel Trading Exceeds 2019 Figures for Third Consecutive Month
The latest edition of the Duetto Pulse Report shows impressive trading numbers, but with a caveat that guest satisfaction scores are falling
The latest edition of the Duetto Pulse Report, which compares data from May 2022 with April 2022, and cross-references this with previous years’ performance, shows that hotel performance in the Americas is back to pre-pandemic levels.
The latest edition of the Duetto Pulse Report, which compares data from May 2022 with April 2022, and cross-references this with previous years’ performance, shows that hotel performance in the Americas is back to pre-pandemic levels.
In North America, hotels enjoyed their third consecutive month of RevPAR, exceeding 2019 figures for stays in May 2022. Month-over-month booking pace trends continue to show a strengthening of demand.
However, data from the Pulse Report shows lower ADRs on recent bookings, which could indicate a return to the pre-pandemic practice of discounting closer to arrival date to fill rooms.
In Latin America, June bookings are up 149% on the previous month and show huge gains made since the same time in 2020 when pandemic lockdowns were imposed.
On the books (OTB), committed occupancy for North America continued to improve sequentially. But, for reservations, OTB for July and August stay dates ADR growth is stagnating, up just 4% YoY in July and down -1% YoY for August.
OTB committed occupancy in Latin America is up over the prior year every month until December. Gains remain very much focused on the short term, as with every global region, with May OTB up 61% and June up 70%.
Guest satisfaction scores in North America remain the lowest among global regions and are currently plunging at a rate of -5% below 2019 levels. Before the pandemic, casinos and short-term rentals enjoyed guest review scores that were a couple of percentage points higher than traditional hotels. While still higher today, traditional hotels have narrowed this guest satisfaction gap over recent months.
Guest satisfaction for Latin American hotels saw a sudden drop off over recent months to -3% compared to 2019.
“One of the hotel industry’s shifting landscapes pertains to the diverging trajectory of guest satisfaction and RevPAR recovery trends. Lodging demand and pricing are moving in a positive direction, while guest review scores are sequentially declining due to numerous operating headwinds,” said Lloyd Biddle, Director of Product Marketing, Duetto. “Commercial teams should be proactive in thinking about what kind of long-term ramifications this challenge will is going to have on the guest experience and the ability to drive growth. After all, the amount that a guest pays influences their level of satisfaction. Commercial strategy can only come to life if we put the guest in the center and aggregate all the data points across the journey.”
The Duetto Pulse Report is a quarterly report available for free to hoteliers worldwide. It tracks key metrics for North America, Latin America, EMEA, and APAC. Subscribe here: https://www.duettocloud.com/pulse-signup
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