Source: Alboran Hotels & Hospitality

FirstName is a state of mind. The expression of FEEL GOOD embodies generous and benevolent places which cultivate common sense, joie de vivre, freedom, humor and sharing. An experience of beauty and overall well-being. And a new way of experiencing the hotel today and tomorrow.

FirstName revives one of the fundamentals of the hotel industry: hospitality. And is committed to creating living spaces where the welcome is warm and friendly. A vision of living well together where the human being is invited into the heart of the experience.

FirstName wants to simplify life at the hotel. Aware of new habits and ways of travelling, FirstName welcomes anyone who wants to check-in via digital kiosk or directly with the brand’s employees.

FirstName opens its arms and its heart, invites citizens of the world to become inhabitants of the neighborhood around its tables, its counter, its sofas and its bar. FirstName imposes itself as a meeting place around spaces designed to exchange, meet or cross paths. Even better — in a place of authentic life.

MUSIC FEELS GOOD

  • Because music is life, FirstName chooses a musical program in each of its hotels to let go, relax the mind, sing, dream and why not dance? Some evenings, the local DJs invite themselves to the decks for warm and vibrant sets. And as a common thread: an exclusively HAPPY playlist. FEEL GOOD according to Polo & Pan. FEEL GOOD according to James Brown. FEEL GOOD according to Nina Simone. Everything is allowed, as long as there is music.

THE ART OF SURPRISE

  • A trip is like a first name, the most important remains etched in our memories. To make it unforgettable, FirstName is committed to providing creative and vibrant experiences to generate the best memories.
  • Everything usually starts with the address. From a building with brutalist architecture to a neo-classical facade animated by plays of light, the first impression always counts. Everywhere, FirstName opts for design choices which evoke emotions.
  • At FirstName, the art of surprise is present on all floors. On the menu of discovery and exclusive spaces: hidden SPEAKEASY to experience exclusive moments, KITCHENETTES where you can enjoy drinks, snacks and delicacies, MIND ROOMS dedicated to co-working or meetings, spaces designed for sports activities, time for yourself and inspiration.
  • Finally, because the world now has its eyes riveted on its mobile, FirstName changes the horizon and invites travelers to put their «EYES IN THE SKY» and also in the corridors, on the walls and in the rooms. Through light projections, plant creations and graphic and design expressions, FirstName creates moments of nonstop surprise.

UNIQUE ROOMS, LIKE YOU

  • At FirstName, the room is a priority. FirstName trusts the most creative design studios to imagine it’s decor.
  • Designed as spaces for total relaxation, all the rooms invite you to enjoy luxurious bedding made in France. The spaces are always perfectly connected, with an induction charging system for mobile phones and easy-to-use lighting systems.
  • FirstName finally shakes up the standard amenities and replaces the traditional desk in the room with a bench or armchairs which invite you to relax and take time for yourself, and enjoy bathrooms with intelligent design.

MADE LOCALLY

  • FirstName is coming to town and injecting its FEEL GOOD spirit everywhere. Hotels connected to creative districts, close to entertainment areas and where cultures mix.
  • Supportive of a circular and collaborative economy, FirstName invites local artists and artisans to participate in the life of the hotel. From the type of cuisine to the gourmet products offered à la carte, from tailor-made furniture to the guest DJ’s playlist, FirstName favors craftsmen, producers, chefs and artists made LOCALLY.
  • For all its hotels, FirstName brings together in a Big Book the best spots recommended by its customers, employees and artists. A bible illustrated by local creatives where you can discover the pearls of the city, from the best bakery in the area to the cuttingedge fashion store to the most imaginative art and design galleries.

FEEL GOOD and ACCOUNTABLE

  • FirstName is focused on reducing energy consumption which is typically responsible of a hotel’s carbon footprint. From the eco-management of consumption to the choice of furniture manufacturing, including 100% green energy, everything is considered to reduce the energy impact. FirstName thus adapts the temperature from -1°C in winter to +1°C in summer compared to hotel standards, to participate in the common goal of eco-responsibility.
  • Aware of the challenges of environmental responsibility, FirstName replaces energy-consuming and wasteful mini-bars with KITCHENETTES to share. FirstName also favors the use of natural cleaning products, which are not harmful to the health of its talent.
  • Supportive of recycling, FirstName provides recyclable packaging in the bathrooms, offers organic and vegan hospitality products and invites customers to adapt their water consumption. On the menu: a dedicated hourglass for a timed shower — a gesture that is good for the planet.
  • In the kitchen, a recycling and waste reduction policy is also implemented as part of the continuous environmental improvement system defended by FirstName.
(L to R) Eric Omgba, Yann Caillère and Jérôme Bosc,— Photo by Alboran Hotels & Hospitality(L to R) Eric Omgba, Yann Caillère and Jérôme Bosc,— Photo by Alboran Hotels & Hospitality
(L to R) Eric Omgba, Yann Caillère and Jérôme Bosc,— Photo by Alboran Hotels & Hospitality

AT THE ORIGIN:  ALBORAN HOTELS & HOSPITALITY 

  • FirstName was born from the association of 3 friends and associates: Jérôme, Eric and Yann. And a common vision: “the hotel industry differently = the FEEL GOOD hotel industry”.
  • Founded in 2016, Alboran Hotels & Hospitality brings together Jérôme Bosc, formerly of Accenture, ex-director of the CBRE Strategic Consulting division, expert and passionate about real estate advice and management; Eric Omgba, hotelier by passion, hotelier by passion, past at Sofitel, InterContinental, Disneyland Resort Paris and former VP Operations at the Accor group and Yann Caillère, the experience embodied as CEO at numerous hotel groups, Disneyland Resort Paris, Louvre Hotels Group and Accor.
  • As an owner of its hotels, Alboran Hotels & Hospitality manages a team of 250 people, at 17 establishments located in the four corners of France and since May 2022, operates its first hotel brand: FirstName.
  • “The world is changing, and so is the way of traveling. With FirstName, we draw on the primary values of the hotel industry to reinvent our customers’ stay. High-end addresses where the welcome is authentic and which offer a multitude of visual, artistic and emotional experiences to share together. A hotel in tune with the new world, made to make the best memories.”

Alboran. 

Emmanuelle Gillardo
+33 (0)6 72 91 87 71
Alboran Hotels & Hospitality