Undervalued and unloved, the brand websites of many hotel companies need more than a bit of care and attention. With travel finally taking off, what should hoteliers focus on to improve their direct websites in order to ensure they receive their fair share of online bookings?

During this short, 20 minutes interview Michael Bennet, CMO at Cendyn share some insights on how to drive direct bookings and maximize the presence of their brand.com website. He also shares some of the different initiatives and products that Cendyn offers to help hoteliers with this.

About Cendyn

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing, and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. To find out more, visit www.cendyn.com.