Marriott Bonvoy Launches New Campaign In China Starring Renowned Actress Shu Qi
Marriott Bonvoy, Marriott International’s award-winning travel program, unveiled the launch of the second phase of its ‘Power of Travel’ campaign starring actress SHU Qi as the brand ambassador in Asia Pacific. Released in China, the new campaign highlights the power of travel through the exploration of love and relationships, and ushers in a new chapter in travel.
Marriott Bonvoy, Marriott International’s award-winning travel program, unveiled the launch of the second phase of its ‘Power of Travel’ campaign starring actress SHU Qi as the brand ambassador in Asia Pacific. Released in China, the new campaign highlights the power of travel through the exploration of love and relationships, and ushers in a new chapter in travel.
Directed by famed director, ZHANG Zhe, the campaign comprises of three short stories centered around travel with a cinematic touch. The music score specially composed by LEI Guangxia enriches the travel narrative and ties the stories together. With travel artfully defined as a “rest stop”, the campaign encourages travelers to diverge from their busy routines, reflect on their lives and recall the joyful times spent with friends, family and partners. SHU Qi narrates the campaign film while hearing stories from travelers on how travel inspires their way of life.
Marriott Bonvoy offers members access to money-can’t-buy experiences for lasting memories, forge new connections and broaden their horizons through Marriott Bonvoy Moments. As part of the campaign, members previously bid on the platform and redeemed the exclusive opportunity to attend the press conference and meet SHU Qi on 22nd September.
Starting today, the campaign video will air on multiple channels, including Marriott Bonvoy’s official accounts on Facebook, YouTube, Line, Weibo and WeChat to remind people about the incredible power of travel. In addition, Marriott Bonvoy members can unlock a wider range of benefits and experiences available during the Quarterly Global Promotions and Members Day.
The launch represents Marriott Bonvoy’s second phase of the ‘Power of Travel’ campaign in Asia Pacific, providing travelers with fresh perspectives on travel. In 2021, Marriott Bonvoy’s ‘Power of Travel’ campaign aired around the world. Giving the campaign a local twist in China, Marriott Bonvoy sought out 10 Chinese celebrities and influencers from different walks of life to co-create posters and videos around the theme of “Travel Makes Us...”, which ignited the desire of Chinese members to travel again.