The Awards Series 2022: L’Ermitage Beverly Hills
The BLLA Team sits down with L’Ermitage Beverly Hills, Winner of the Boutique Hotel Design of the Year Award for Branding & Visual Identity! Hear what Scott Berger, General Manager of L’Ermitage Beverly Hills, has to say.
The BLLA Team sits down with L’Ermitage Beverly Hills, Winner of the Boutique Hotel Design of the Year Award for Branding & Visual Identity! Hear what Scott Berger, General Manager of L’Ermitage Beverly Hills, has to say.
BLLA: What is your hotel’s mission statement?
SB: Our mission is to present L’Ermitage as the premier, independent, five-star hotel celebrating understated luxury in Beverly Hills.
BLLA: How do you stay authentic to the boutique essence?
SB: What sets the hotel apart is not only our team’s ability to deliver magical, intimate, and truly one-of-a-kind hospitality experiences in Beverly Hills, but our ambition to continually evolve and raise the bar for our own high standards.
BLLA: How does your team operate as a family?
SB: People are at the heart of our hotel. We always say that we know how to take care of our guests because we know how to take care of each other. Guests return for our rooms and amenities but, more importantly, come back for the experience that our staff creates and the genuine relationships built.
BLLA: Why do your hotel and team believe in the boutique movement?
SB: Being an independent, boutique hotel allows us to curate an elevated experience for each guest. At L’Ermitage, guests are always greeted by name, and the staff takes great care of tailoring the guest experience – just as any thoughtful host would do. Our staff loves to surprise and delight with the personalized details that make our guests really feel at home.
BLLA: What was the inspiration behind the design of your property?
SB: L’Ermitage marries breezy, modern California cool with ornamental European design. For L’Ermitage, sophistication means being incredibly deliberate and subtle in expression. Our brand embraces the hotel’s legacy as a boundary-pushing one-of-a-kind hotel and its commitment to understated luxury that feels simultaneously unfussy and indulgent. This refined point of view is reflected throughout the brand – from the controlled palette of colors and textures, chic watercolor illustrations, and design that highlights natural light and the native landscape. The brand evokes the aroma of the jasmine that grows outside and the singing of the wild parrots in the swaying palms outside each balcony.
BLLA (Boutique & Luxury Lodging Association)
Founded in 2009, the Boutique & Luxury Lodging Association (BLLA) is the global voice and leading advocate for independent boutique and luxury hospitality. Representing a distinctive and influential sector of the lodging industry, BLLA connects hotel owners, operators, investors, innovators, and industry leaders through advocacy, education, strategic partnerships, and thought leadership.
Through its global community, industry conferences, membership programs, and initiatives including StayBoutique and Boutique Money Group, BLLA champions the individuality, entrepreneurial spirit, and innovation that define boutique hospitality. As the industry evolves, BLLA continues to expand opportunities in investment, technology, artificial intelligence, and visibility and distribution for independent hotels.
At its core, BLLA protects independence, strengthens the boutique hospitality community, and shapes the future of an industry where individuality is the ultimate luxury.
Learn more: BLLA.org | BLLA LinkedIn | StayBoutique