How to creatively book groups at your property during the winter or in small markets
When a hotel property isn’t located in a high-traffic location, how does it compete with flashy, big-city appeal—especially for groups during the slower winter months?
In a recent blog article, Groups360 writers explored five winter wonderlands that play up their unique capabilities. Using their natural landscape and exclusive “small-town” charm, they offer cold weather activities like skiing, sleigh rides, glacial lakes, and dog sledding.
These high-valued experiences encourage attendees to book shoulder nights and extend memorable opportunities into the after-hours.
‘tis the season after all.
In our article, we dive into five midsize North American markets that capitalize on both originality and off-season opportunities. We found that hoteliers have a natural advantage in low-density destinations because they can organically offer:
- Affordability: better price points without sacrificing quality.
- Population: less populated airports, public transit, sidewalks, and all-around more space for guests to enjoy.
- Community: specialized attention, charm, and originality.
When hoteliers strategize how to promote their property to groups, highlighting specific-to-them benefits, they tend to stand out amongst their competitors.
Discover similar ways you can grow your group business and enhance your guest experience.
About Groups360
Groups360 was created with a singular goal — to reinvent meeting planning by injecting innovation, transparency, and simplicity into the decades-old problem of booking groups. The Company's integrated technology solution, GroupSync™, enables suppliers to distribute inventory, engage with planners, and optimize group revenue. GroupSync also equips planners to search and shop hotels worldwide and to book rooms and space directly, online or through a simplified RFP process. GroupSync is the first distribution channel to offer online booking for group hotel roomsandmeeting space at scale.
Groups360 has offices in Nashville, London and Singapore. Learn more at groups360.com.
Hal Hassall
Vice President of Marketing
Groups360
