How to creatively book groups at your property during the winter or in small markets

When a hotel property isn’t located in a high-traffic location, how does it compete with flashy, big-city appeal—especially for groups during the slower winter months?

In a recent blog article, Groups360 writers explored five winter wonderlands that play up their unique capabilities. Using their natural landscape and exclusive “small-town” charm, they offer cold weather activities like skiing, sleigh rides, glacial lakes, and dog sledding.

These high-valued experiences encourage attendees to book shoulder nights and extend memorable opportunities into the after-hours.

‘tis the season after all.

In our article, we dive into five midsize North American markets that capitalize on both originality and off-season opportunities. We found that hoteliers have a natural advantage in low-density destinations because they can organically offer:

• Affordability: better price points without sacrificing quality.
• Population: less populated airports, public transit, sidewalks, and all-around more space for guests to enjoy.
• Community: specialized attention, charm, and originality.

When hoteliers strategize how to promote their property to groups, highlighting specific-to-them benefits, they tend to stand out amongst their competitors.

Discover similar ways you can grow your group business and enhance your guest experience.