NewcrestImage presently holds ownership of around 70 hotels across 26 states, while Coury Hospitality operates 12 lifestyle hotels situated in six states, featuring 10 properties from Marriott's Autograph Collection, with another three properties currently under development. Both companies foresee a chance to boost their competitive stance and secure significant expansion in the lifestyle and luxury sector from their partnership, according to reports.

This investment presents us with the opportunity to enhance our competitiveness, grow together, and attain success by utilizing our abundant resources, expansive geographical presence, and mutual dedication towards nurturing a strong corporate culture.  Mehul Patel, the chairman and CEO of NewcrestImage
Our exceptional results come from a unique concentration on managing, developing, and owning lifestyle hotels. With NewcrestImage's backing, we can leverage our substantial management expertise and strategically broaden our portfolio. Paul Coury, the CEO of Coury Hospitality and the president of Marriott’s Autograph Collection Advisory Board

Coury Hospitality additionally manages 27 food and beverage establishments.

About NewcrestImage

The company has transformed the hotel industry by popularizing numerous innovative and profitable concepts, notably dual-brand properties; adaptive re-use of historic buildings; and "lifestyle hotel campus" neighborhoods. This leadership in development and in operations has been recognized with more than 80 awards during the past 10 years.