Brittain Resorts & Hotels Introduces New AI-Driven Business Intelligence Technology Matrix
Brittain Resorts & Hotels (BRH), the leading full-service hospitality management company in the Southeast, today introduced an industry-leading AI-driven business intelligence technology matrix, putting the company at the forefront of AI-led efforts within the industry. The move comes as BRH increases its service offerings as it expands further into third-party management for hotel owners seeking improved values and satisfaction measurements.
Photo by Brittain Resorts
While the hospitality industry traditionally has taken a ‘wait and see’ approach to new technologies, we have taken a much more aggressive approach at Brittain. AI and business intelligence are major data and analytics initiatives for Brittain, and we have integrated AI into its strategy. The business intelligence component allows us to understand and interpret our data across all channels for ongoing analysis and simplified reporting back to our owners. For the new systems we’ve added, the integration of AI, machine learning or business intelligence not only automates tasks but also offers predictive insights, optimization suggestions and enhanced user experiences. Christy Jernigan, chief development officer, BRH
The new matrix includes multiple platforms, including guest data, social media management, guest messaging communication, revenue management, CRS, customer relationship management, market data, parity management, payroll and HR systems. For each, AI has been applied to improve the respective processes. For example, AI can analyze guest preferences and behaviors to automate and personalize marketing campaigns or optimize rate management by analyzing vast datasets, predict market demand, and adjust pricing strategies in real time to maximize revenue. The system will run under Power BI, a robust data visualization and business analytics tool developed by Microsoft that connects to multiple data sources, allowing users to aggregate, analyze, visualize and share insights through interactive dashboards and reports.
We are applying our Business Intelligence capabilities to provide multiple, tangible benefits to the hotels we operate,” Jernigan added. “From integrating with a hotel's property management system (PMS) to provide insights into guest demographics, preferences and behaviors to analyzing operational data to uncover inefficiencies in housekeeping, maintenance, or F&B operations, this platform represents a cutting-edge approach to working with the newest technologies available. These tools produce meaningful improvements to operations, which in turn lead to increased values for our shareholders.
About Brittain Resorts & Hotels (BRH)
Brittain Resorts & Hotels (BRH) is a full-service hospitality management company providing multi-layered expertise in all disciplines of hotel and resort operations. Since 1943, BRH has been enriching the lives of its team members, guests, partners, and the communities they serve by providing exceptional guest experiences, a supportive work environment, and superior returns. With over 4,700 rooms, suites, and condos in the portfolio, the company currently operates 30 hotels and resorts and 40+ restaurants and bars within the United States.
For more information on Brittain Resorts & Hotels, visit BrittainResorts.com.
About Lighthouse
Lighthouse is the AI Commercial Operating Platform for hospitality — the intelligence and automation layer that connects pricing, distribution, marketing, and performance management into a single system of action. Powered by the industry’s largest proprietary data network, spanning 80,000 hotels across 185 countries, Lighthouse delivers better commercial outcomes for global chains, regional groups, and independent hoteliers. Learn more at www.mylighthouse.com.
About Agilysys
Agilysys delivers state-of-the-art software and services built exclusively for hospitality, helping organizations go beyond traditional property management (PMS), point-of-sale (POS), and food and beverage inventory and procurement systems. Its best-in-class solutions operate independently or as a unified ecosystem that connects data and workflows across an operation, property or enterprise. Powered by intelligent guest profiles, data-driven capabilities, and embedded artificial intelligence (AI), Agilysys is architected on a unified data model with a single set of APIs that create shared operational memory across all systems, enabling guest-specific insights to be acted on in real time at any touchpoint. Agilysys delivers advantage through pace and integration, transforming hospitality technology from a system of record into a system of action that accelerates innovation and the rapid delivery of new capabilities. Agilysys serves a 100% hospitality customer base, including hotels and resorts, casinos, cruise lines, corporate and campus dining, healthcare, senior living, and entertainment venues worldwide. www.agilysys.com.
About Duetto
Duetto drives unreal hotel performance by turning insight into smarter commercial decisions with the Revenue & Profit Operating System.
Serving over 20,000+ properties worldwide, Duetto helps hotels, casinos and resorts capture more demand, protect their strategy, and prove business impact with profit benchmarking through HotStats.
Its product suite — spanning intelligent pricing, demand signals, forecasting, group business management, and P&L benchmarking — allows commercial teams to move from measuring revenue to total profit visibility.
About Amadeus
Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet.
Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow.
We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make positive contribution to our world.
We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology.
We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 13 years.
Amadeus. It's how travel works better.
To find out more about Amadeus, visit www.amadeus-hospitality.com.
About Revinate
Revinate is a direct booking platform that leads the hospitality industry in driving direct revenue and increased profitability.
Our products and our people combine to give hoteliers the superpowers they need to crush their goals. With Revinate, hoteliers shift share away from OTAs and drive tangible results across an individual property or a portfolio. Our industry-leading, AI-powered customer data platform collects, unifies, and synthesizes data to give hoteliers a foundational advantage.
Hoteliers gain critical intelligence — guest lifetime spend, stay preferences, ancillary revenue, and more. With Revinate's Rich Guest Profiles™ data, hoteliers don't need to guess who their most profitable guests are or struggle to drive conversions across email, voice, messaging, and digital channels.
Revinate's direct booking platform and omnichannel communication technology powers 1.1 billion Rich Guest Profiles across 12,500+ hotels to drive over $24 billion in direct revenue.