Singapore-based Pan Pacific Hotels Group (PPHG), a global hospitality company with more than 50 hotels, resorts and serviced suites across three brands throughout North America, Europe and the Asia Pacific region, has signed a new agreement with Amadeus, subscribing to the technology leader’s Demand360 business intelligence solution to help maximize revenue

The on-the-books, forward-looking data provided by Demand360® will allow the global hotel group to optimize revenue management strategies, understand how they are faring against their competitive set, and make the most strategic business decisions possible in today’s increasingly competitive market.

Pan Pacific Hotels Group’s partnership with Amadeus further strengthens a network of over 35,000 of some of the world’s leading hospitality brands that currently participate in the Demand360® program.

Business intelligence is integral to how we strategise and manage and optimize our growing portfolio. This partnership with Amadeus will provide our portfolio with channel and segment-based metrics, enabling us to understand booking trends and make data-driven business decisions. Cinn Tan, Chief Commercial & Marketing Officer, Pan Pacific Hotels Group
Amadeus is pleased to welcome the Pan Pacific Hotels Group to our Demand360® platform – a network of thousands of international data providers benefitting from the most accurate demand data possible. Maria Taylor, Head of Hospitality, Asia Pacific, Amadeus

About Amadeus

Amadeus powers more personalized and authentic travel experiences. Our solutions are designed to enrich every stage of the traveller journey and help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fans.

Backed by over 30 years of experience, we design open, cutting-edge software to provide the most efficient, trusted, and reliable systems for our customers. With experts in 175+ countries, we have a deep understanding of the hospitality industry and a desire to enable our hotel partners to create memorable guest experiences.

To find out more about Amadeus, visit

Follow us on: Facebook, Twitter, LinkedIn, and Instagram.

Alison Guillot

View source