Scarlett Hotel Group and Everwood Hospitality Partners Announce Merger
More Properties, More Room Keys, More Resources to Support Rapid Growth
Scarlett Hotel Group (Scarlett) and Everwood Hospitality Partners (Everwood) are excited to announce a strategic partnership to leverage their combined resources and deep knowledge of the hospitality investment and management industry. Hotel management is merging under the Scarlett brand while Scarlett principals are joining the Everwood team as principals of the investment practice.
Photo by Scarlett Hotel Group
CHICAGO, Ill. and ORLANDO, Fla. – Scarlett Hotel Group (Scarlett) and Everwood Hospitality Partners (Everwood) are excited to announce a strategic partnership to leverage their combined resources and deep knowledge of the hospitality investment and management industry. Hotel management is merging under the Scarlett brand while Scarlett principals are joining the Everwood team as principals of the investment practice. Everwood is rebranding to Everwood Capital Partners and will focus on investment, asset management, development, and capital deployment.
We’re thrilled to expand our reach in the hospitality industry by merging with Everwood. Our two companies have incredibly compatible outlooks on the investment process. Together, we have more power to fuel growth for the properties we purchase and manage. This strategic realignment will also allow the combined companies to maximize their individual strengths and pursue new opportunities for growth. Zio Pekovic, principal of Scarlett
The partnership of Everwood and Scarlett creates a significant new player in the hotel business. All of us are highly committed to creating robust investment opportunities as well as unforgettable experiences for hotel guests. Our new partners and our corporate support team have meshed incredibly well over the last several months of integration. This couldn't have been accomplished without the support of our corporate team members that joined the Scarlett operations team. Scarlett’s incredible leadership culture combined with Everwood’s natural data-driven perspective will support strong operational synergies. Amit Govin, principal of Everwood Capital Partners
The newly combined investment and hotel management entity oversees a total of 17 hotels with 2,534 rooms across the U.S., with several additional properties in the pipeline. The expanded portfolio, which includes prestigious franchise names including Marriott International, Hilton Hotels & Resorts, Choice Hotels, and IHG Hotels & Resorts, enables Scarlett and Everwood Capital Partners to offer an even broader range of exceptional accommodations, setting the stage for continued growth and influence in the industry.
For more information, visit www.scarletthotelgroup.com and www.everwoodhp.com in the interim as their new website launches.